Star Wars: The Phantom Advertiser
Williams, Jason, Editor & Publisher
After a tidal wave of feature stories, contests, countdowns, posters, Web sites, and reviews leading up to the premiere of "Star Wars: Episode One - The Phantom Menace," the ad revenue for newspapers was an anticlimatic undertow.
"In some respects, we shot our own selves in the foot. News, TV, radio, no body really received a lot of advertising [for the movie]," says Dennis Lloyd, arts/entertainment advertising manager for The Boston Globe. Lloyd says they even suggested to Fox - the promotional gatekeeper for Lucasfilms - an idea for a 3-D display ad but were turned down.
The "thrust of their marketing campaign" would be to women's magazines, Lloyd says Lucas' camp …
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Publication information: Article title: Star Wars: The Phantom Advertiser. Contributors: Williams, Jason - Author. Magazine title: Editor & Publisher. Publication date: May 29, 1999. Page number: 18. © 2002 Editor & Publisher. COPYRIGHT 1999 Gale Group.
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