Star Wars: The Phantom Advertiser
Williams, Jason, Editor & Publisher
After a tidal wave of feature stories, contests, countdowns, posters, Web sites, and reviews leading up to the premiere of "Star Wars: Episode One - The Phantom Menace," the ad revenue for newspapers was an anticlimatic undertow.
"In some respects, we shot our own selves in the foot. News, TV, radio, no body really received a lot of advertising [for the movie]," says Dennis Lloyd, arts/entertainment advertising manager for The Boston Globe. Lloyd says they even suggested to Fox - the promotional gatekeeper for Lucasfilms - an idea for a 3-D display ad but were turned down.
The "thrust of their marketing campaign" would be to women's magazines, Lloyd says Lucas' camp …
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Publication information:
Article title: Star Wars: The Phantom Advertiser.
Contributors: Williams, Jason - Author.
Magazine title: Editor & Publisher.
Publication date: May 29, 1999.
Page number: 18.
© 2002 Editor & Publisher.
COPYRIGHT 1999 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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