Web Site to Aid Administrative Assistants' On-the-Job Juggling

By Burn, Timothy | The Washington Times (Washington, DC), September 15, 1999 | Go to article overview

Web Site to Aid Administrative Assistants' On-the-Job Juggling


Burn, Timothy, The Washington Times (Washington, DC)


The best administrative assistants know how to juggle several balls at one time.

But sometimes it is hard to find the balls. You could swear you left them right on your desk in the in-box. Or was that the out-box? They must be under that huge pile of papers.

Would the nation's administrative assistants (AAs) do a better job of keeping track of all those balls if they were always in one place, like say, a Web site?

If the answer is yes, a Silicon Valley start-up business called OfficeClick.com will be able to ask potential advertisers, "Hey buddy, want to meet several million people who spend $200 billion a year on office supplies and services?" Jamie Rapperport, president and CEO of OfficeClick.com (www.OfficeClick.com) will have the answer to that question sometime after the first week of November when the new Web site is set to go live.

"We have done a ton of market research that shows administrative assistants always looking for ways to do their jobs better and in a streamlined way," said Mr. Rapperport.

"They are all hard workers who are pulled in a lot of different directions. This site will make their jobs a little bit easier," he said.

The site attempts to consolidate daily office tasks into one place, allowing administrative professionals to keep track of to-do lists, meetings, staff schedules and messages, make travel and meeting arrangements, and keep co-workers in their department informed.

It will also serve as a place for millions of administrative assistants to visit and share essential information and tips about how best to do their jobs.

As an example, Mr. Rapperport suggested that one administrative assistant might be making travel plans for the boss. The assistant could contact another assistant in the cities the boss is visiting for restaurants, the best hotels and other information.

And if AAs want to relax for a little bit, they can check out entertainment news, horoscopes, lottery results, interactive polls and shopping.

"Up until now, Internet companies have been focusing on solutions for consumers. This Web site will offer solutions for administrative assistants, a specific target market," he added.

OfficeClick.com expects to make money in three ways. First, it will take a small commission on any sale that takes place on the site with one of 40 participating vendors. Those vendors - office supply, shipping, travel and other companies - will also advertise in the margins.

Finally, OfficeClick.com hopes to market aggregate data on administrative assistant buying patterns gathered over time. …

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Web Site to Aid Administrative Assistants' On-the-Job Juggling
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