U.S. Travel Industry Group Goes Global to Attract Tourists
Marco, Donna De, The Washington Times (Washington, DC)
The Travel Industry Association of America (TIA) is taking on a big task.
The nonprofit travel group based in the District plans to promote the United States as the premier travel destination in the world with new international marketing programs.
TIA will spend $2.6 million to $3.8 million in the first year of the effort.
According to TIA officials, the United States is the only industrialized nation without a national tourism office. The U.S. Travel and Tourism Administration, the federal agency last responsible for such efforts, closed in 1996.
The United States has lost market share rapidly over the last five years as international tourism has grown. Historically the United States has been the No. 2 destination for international …
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Publication information: Article title: U.S. Travel Industry Group Goes Global to Attract Tourists. Contributors: Marco, Donna De - Author. Newspaper title: The Washington Times (Washington, DC). Publication date: September 20, 1999. Page number: 13. © 2009 The Washington Times LLC. COPYRIGHT 1999 Gale Group.
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