New York Agency to Hit the Books in Crown Campaign Pushing Cost
Kline, Alan, The Washington Times (Washington, DC)
Watch out, Borders and Barnes & Noble; Crown Books is coming after you.
Crown, based in Landover, is planning to launch a $5-million-a-year advertising campaign this summer that aims to reinforce the bookstore company's position as a low-cost alternative to its trendy competitors.
DeVito/Verdi, an acclaimed New York advertising shop, beat out three competitors - none from the Washington area - to win the Crown account. Agency President Ellis Verdi said the ads will tout Crown's prices, not whether it's a good place to meet singles.
"We sell books. We're not interested in creating a kaffeeklatch," Mr. Verdi said. Most of the ads will be created for television, although some print and radio spots will be included. DeVito/Verdi made waves in Washington last …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: New York Agency to Hit the Books in Crown Campaign Pushing Cost. Contributors: Kline, Alan - Author. Newspaper title: The Washington Times (Washington, DC). Publication date: July 7, 1997. Page number: 15. © 2009 The Washington Times LLC. COPYRIGHT 1997 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.