Advertisers Find Games a Gold Mine: Olympics TV Audience Far Exceeds Expectations
Marriott, Anne, The Washington Times (Washington, DC)
Ambushing consumers with flashy commercials hyping everything from beer to telephones may help put advertisers at the Olympic Games on top.
NBC's ratings since the Olympic coverage began have exceeded predictions by about 25 percent. As many as 90 million Americans have been tuning in the events in Atlanta.
Coca-Cola's advertising campaign is highlighting fans at past sporting events - all of them drinking bottles of Coke. IBM "eavesdrops" on conversations in which characters praise the company's computer graphics. NationsBank is presenting 30-second spots about its commitment to the Olympics.
For companies spending an average of $600,000 for a …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Advertisers Find Games a Gold Mine: Olympics TV Audience Far Exceeds Expectations. Contributors: Marriott, Anne - Author. Newspaper title: The Washington Times (Washington, DC). Publication date: July 31, 1996. Page number: 10. © 2009 The Washington Times LLC. COPYRIGHT 1996 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.