Internet Sites Prove Useful to Dealers, Consumers Alike
Eisenstein, Paul A., The Washington Times (Washington, DC)
DETROIT - It's been one of the most eagerly awaited debuts in automotive history, and thanks to the Internet, as many as 100,000 fans across the globe had the opportunity to share in the festivities when the new Chevrolet Corvette made its debut at the North American International Auto Show earlier this month.
Normally, these new car roll-outs are open only to reporters attending the auto show's three-day press preview. But for the Corvette's debut, Chevrolet "broadcast" a live video feed from Detroit's Cobo Hall on the Internet. Anyone with a browser could "tune in" simply by accessing Chevrolet's World Wide Web site.
Unusual, yes, but not unique. Last …
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Publication information: Article title: Internet Sites Prove Useful to Dealers, Consumers Alike. Contributors: Eisenstein, Paul A. - Author. Newspaper title: The Washington Times (Washington, DC). Publication date: January 24, 1997. Page number: 8. © 2009 The Washington Times LLC. COPYRIGHT 1997 Gale Group.
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