VoxCap.com Gives Political Junkies On-Line Soapbox, Outlet for Activism

By Szadkowski, Joseph | The Washington Times (Washington, DC), October 25, 1999 | Go to article overview
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VoxCap.com Gives Political Junkies On-Line Soapbox, Outlet for Activism

Szadkowski, Joseph, The Washington Times (Washington, DC)

A recent study by the Mellman Group, a polling and consulting firm in the District, revealed that 30 percent of the current Web audience is interested in making a difference.

Hoping to facilitate this growing on-line demographic, VoxCap.com (www.voxcap.com) has combined three powerhouse Web sites - Intellectual Capital.com (http://ic.voxcap.com). Policy.com (http://policy.voxcap.com) and Congress Vote.com (http://congressvote.voxcap.com) into a environment that contains the necessary resources for any user to become a cyber-activist.

"There are 50 million Internet users who have a passion for civic, political and social causes," said Tim McDonald, president of VoxCap.com. "VoxCap.com is the on-line vehicle for converting that passion into action."

On-line activism can be as simple as participating in a discussion or an opinion poll, or speaking out on a specific issue with a definitive opinion. Two-thirds of the on-line activists, said Mr. McDonald, are not aware of the many resources available on the Web to help them contact their congressman or to rally other users around a cause.

"VoxCap.com allows people to become involved," Mr. McDonald said, "even if they have only 10 to 15 minutes during lunch hour in which to become engaged."

The VoxCap team of about 25 employees located in Washington and Chicago has filled the site with all the tools necessary for an individual to broadcast or enlist help in a cause and to communicate his feelings to political leaders into one engaging Web stop.

The site, which is free to registered users, received 230,000 unique visitors in September. Revenue plans include advertising sales and providing on-line storefront environments to groups and political candidates who want to reach the site's large constituency.

"The power of VoxCap.com is that we bring together individuals and organizations interested in issues," Mr. McDonald said. "The politician or group is going to want to have a presence on VoxCap because it is the only marketplace for activists on the Web."

The site started up in June with four main informational cores:

* Original-content articles written by VoxCap's team of eight writers located primarily in Washington with abstracts created from published articles and white papers found on-line keep users abreast of recent developments in the news.

* The option to send e-mail communications to congressmen, newspaper editors and other registered users.

* Community interaction, including the creation of bulletin boards and message posting to existing boards, creation of a Web site or producing a mailing to other VoxCap members.

* The ability to create and post a newsletter outlining a user's specific concerns about the actions of government.

One area within the site worth stopping by is Campaign HQ by Jeffrey Fisher. Found under the site's "Club" banner, Campaign HQ provides a place to learn about on-line activism that includes step-by-step instructions on how to start an on-line activism campaign, or club, from beginning to end.

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VoxCap.com Gives Political Junkies On-Line Soapbox, Outlet for Activism


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