PUH-LEESE! Radio Pschologist Laura Schlessinger Doesn't Take Any Guff from Callers

By Patton, Charlie | The Florida Times Union, October 17, 1996 | Go to article overview

PUH-LEESE! Radio Pschologist Laura Schlessinger Doesn't Take Any Guff from Callers


Patton, Charlie, The Florida Times Union


The hottest new show in talk radio begins each hour with Patti

LaBelle's vibrant rendition of I've Got a New Attitude .

"I'm in control, my worries are few," LaBelle sings, by way of

introducing Laura Schlessinger, America's new favorite radio

psychologist cum moral philosopher to a daily audience estimated

at more than 10 million listeners, including an estimated 8,900

each morning on Jacksonville's WOKV (AM 930).

The song "expresses my belief that it is attitude, infinitely

more than circumstance, that determines the quality of life,"

Schlessinger wrote in the introduction to her most recent

bestseller, How Could You Do That?!

And Schlessinger certainly brings plenty of attitude to her

daily three-hour radio program. Frequently impatient, often

demanding, she's intolerant of excuses and unwilling to listen

to long, rambling explanations of the problem. "I preach, I

teach and I nag to the best of my ability," she is quoted as

saying in a brochure describing her new syndicated newspaper

column.

"Puh-leese" is her favorite on-air expletive, conveying

exasperation with callers who make excuses for why they aren't

responsible for whatever has gone wrong in their lives.

"Take it like a man," she exhorts the callers, an expression

she uses without regard to a caller's actual gender.

Not everybody admires this approach, particularly from someone

who is perceived, not completely accurately, as a psychologist.

Her doctorate is in physiology.

Schlessinger is "holding up the promise of simple, easy, direct

answers to complex questions in life" and creating confusion by

dispensing "moral philosophizing" to callers in search of

practical help, said David Levy, a psychology professor at

Pepperdine University who has written on the

subject of radio psychologists.

But, judging by the faxes she reads during her show and the fan

letters she reproduces in her book, Schlessinger's often-dogmatic

approach to advice giving is what her growing legion of fans

find exciting. They like her uncompromising advocacy of personal

responsibility and traditional morality.

Certainly Schlessinger considers that the essence of her

appeal. "I started talking about honor, integrity and ethics in

tandem with the more traditional psychological approach and

BANG!!! My radio program took off and became an international

phenomenon, while purely psychology-oriented shows have more or

less dropped by the wayside," she wrote in How Could You Do

That?! (Schlessinger did not respond to requests for an

interview for this story.)

EAR OF THE MASSES

Schlessinger's show, which went into national syndication a

little more than two years ago, now airs on more than 300

stations in Canada and the United States. An estimated audience

of 10 million people makes her the second most-listened-to host

in AM talk radio, surpassed only by Rush Limbaugh.

WOKV began airing Schlessinger's program in Jacksonville

earlier this year, after focus groups responded enthusiastically

to her theme of family values.

Currently, WOKV airs her three-hour program from 7 to 10

weeknights, then repeats the last hour the next morning from 11

to noon as a lead-in to Limbaugh. From 11 to noon, her show is

listened to by an estimated 8,900 people each quarter hour,

including an average of 5,300 in WOKV's target audience,

35-to-64-year-old adults. That's 2 1/2 times the audience for

any other Jacksonville AM radio station at that hour with that

demographic group. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

PUH-LEESE! Radio Pschologist Laura Schlessinger Doesn't Take Any Guff from Callers
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.