Marketing & Sales
The September E(and)P/CMR newspaper advertising indices
NATIONAL YTD SEPT CATEGORIES PCT. PCT. Airlines -10 -0 Auto Dealer Associations 12 -10 Banks/Credit Cards -5 0 Computers and Software 7 -6 Corporate/Office/Other 28 -25 Factory Automotive 114 156 Food and Household -3 -7 Government/Political -5 5 Hotels and Resorts -1 4 Insurance -30 1 Investments 14 8 Mail Order 9 0 Motion Pictures 0 13 Travel and Tourism 6 16 Utilities and Communications 6 3 NATIONAL ROP INDEX YTD 8 pct. SEPT 99 VS. SEPT 98 6 pct.
Advertising linage in the Auto Dealer Associations category was lower in September 1999 compared with the same period in 1998. However, the year-to-date volume remains very strong in this category, as well as in the Factory Automotive category. The Computers and Software and Corporate/Office/Other categories were down in September, but are still holding on to year-to-date gains compared with last year. Motion Pictures advertising linage was strong again in September.
RETAIL YTD SEPT CATEGORIES PCT. PCT. Apparel and Accessory Stores -10 -5 Auto Supply/Repair -1 -3 Books and Stationery Stores 38 48 Building Materials -7 -8 Computer Stores 25 48 Consumer Electronics -6 -7 Department Stores -1 0 Discount Stores 2 -1 Drug Stores -45 -35 Food Stores 9 19 Furniture and Accessories 0 1 Jewelry Stores 1 15 Office Supply Stores 2 -25 Sporting Goods Stores 0 2 RETAIL ROP INDEX YTD 0 pct. SEPT 99 VS. SEPT 98 1 pct.
Advertising linage in the Food Stores category was very strong again in September 1999. The Consumer Electronics, Drug Stores, and Office Supply Stores categories continued to underperform relative to last year. ROP linage in the Department Stores category was relatively flat compared with the same period last year. The overall Retail ROP Index remained flat, as it has for most of the year.
NATIONAL ROP ADVERTISING INDEX
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Publication information: Article title: Marketing & Sales. Contributors: Not available. Magazine title: Editor & Publisher. Publication date: November 20, 1999. Page number: 29. © 2002 Editor & Publisher. COPYRIGHT 1999 Gale Group.
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