Sunrise Shines Bright in Elder-Care Industry

By Hyman, Julie | The Washington Times (Washington, DC), March 22, 1999 | Go to article overview

Sunrise Shines Bright in Elder-Care Industry


Hyman, Julie, The Washington Times (Washington, DC)


Paul and Terry Klaasen are pioneers in the assisted-living industry, according to analysts. Eighteen years after they founded Sunrise Assisted Living Inc., the company is riding the wave of the increasing need for elder care.

Sunrise, based in Fairfax, owns and runs 79 assisted-living facilities in 14 states. With the acquisition of Karrington Health Inc. in Ohio, expected to close soon, the company will add 40 more homes.

Kathleen Dezio, senior vice president for corporate communications for Sunrise, said the Klaasens founded the company in 1981 and patterned it after facilities in Mr. Klaasen's native Holland.

"Their dream was to create an alternative that would enable frail seniors who really didn't have complex medical needs but who couldn't live alone . . . [to live in] a homelike, residential environment," Ms. Dezio said.

Analysts say that Sunrise has succeeded in becoming one of the premiere assisted living providers in the country. It trades at a premium to its competitors, said analyst Andreas Dirnagl of Gerard Klauer Mattison.

Sunrise's stock closed down 6 cents at $44 on Friday, after hitting a high of $51.88 on Dec. 31.

Jean Swenson of BT Alex Brown, who rates Sunrise's stock a strong buy, said she has been impressed with the company's growth rate since it went public in 1996.

At that time, Mrs. Swenson said, Sunrise owned 30 facilities. Now in addition to the facilities that are up and running, 25 are under construction and 51 properties are in various stages of development.

Mrs. Swenson said that what sets Sunrise apart is "the level of infrastructure that they've devoted to the organization."

She added that Sunrise's market is deep, which Mr. Dirnagl underscored.

"Current development is well below where I think current demand is," he said.

Mr. Dirnagl said that since residents, and not the government, pay for assisted living, the industry targets the middle and upper class.

"While their product is affordable for a broad range of people, they're clearly going for the higher end of the market," he said.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Sunrise Shines Bright in Elder-Care Industry
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.