JOA Beats European Rivals to Take Award

The Birmingham Post (England), June 13, 1998 | Go to article overview

JOA Beats European Rivals to Take Award


Design and communications company JOA, based in Belbroughton, has won an international design award for the Graduate Recruitment brochure it produced for GKN.

The Award of Excellence was made by the International Association of Business Communicators (IABC), and was won against entrants from throughout Europe.

"The brochure produced excellent results for GKN," said JOA managing director Mr John Oakley.

"That is the main criterion for success. But it's rewarding to have work recognised, and to win awards such as this, against distinguished international competition."

The IABC win is the second success in international design awards for JOA's work for GKN. Last year the same publication won a Dalton Pen design award.

A golden hat-trick is being celebrated by Brookes & Vernons Advertising, after claiming its third set of industry honours for its work with JCB Landpower.

The agency's Shock Absorber and Buy British Beef ads have taken two more golds at the IPA Business to Business Advertising Effectiveness Awards.

Mr Roger Moggs, group account director at B&V in Uttoxeter, said: "The high standard of competition in these awards, which included many of the industry's big-hitters, reflects the importance of the sector.

"After a string of industry awards spanning almost a year, no one can doubt the strategic and creative excellence which went into this campaign."

"The first tractor to use a shock absorber which isn't your spine" ad was written by Mr Ian Davies and art directed by Mr Fred Eggington.

Featuring JCB's Fastrac tractor, it was judged the UK's best campaign of the year in the IPA's Specialist category.

The "Buy British Beef" ad, also for the Fastrac, took the best one-off ad of the year title in the Specialist category. …

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