Aspects: Age No Barrier to Looking This Good; Ros Dodd Salutes the Mature Women Who Can Still Turn Heads

By Dodd, Ros | The Birmingham Post (England), March 30, 2000 | Go to article overview

Aspects: Age No Barrier to Looking This Good; Ros Dodd Salutes the Mature Women Who Can Still Turn Heads


Dodd, Ros, The Birmingham Post (England)


Despite living in a world which worships the culture of youth, the mature woman has never had it so good.

Joan Collins' appearance on GMTV this week prompted phone calls from viewers who wanted to register their admiration for a woman who, at 67, looks sexy, stylish and decades younger than her years.

Meanwhile, actress Susan Sarandon has posed provocatively for a set of magazine photographs - at the age of 53.

She chose the cover pose for Eve Pollard's new Aura magazine 'without hesitation', interviewer Carinthia West wrote, adding, 'legs in the air, breasts upturned, strategic use of feather boas, hair swept back.

'It's sexy, strong and very, very suggestive.'

West added: 'As Sarandon takes to the floor for our photo shoot, it's immediately apparent what a natural she is in front of the camera: alternately shy, straight, sensual, wise-cracking, vulnerable and bold.

'At one point, she sits on the edge of a chair and tantalisingly parts her knees. A ripple of laughter goes round the studio: move over, Sharon Stone.'

A spokeswoman for the magazine said: 'I think she is showing that at age 53 she has nothing to fear from the Liz Hurleys, Kate Winslets and Gwyneth Paltrows when it comes to sex appeal.'

Until fairly recently, a woman over a certain age would have shied away from parading her body in public, whether or not she thought she looked good.

The perception used to be that mature women, while not necessarily over the hill, were past their prime.

They were overlooked at work, sidelined socially and considered distinctly unsexy.

All that has changed, though. The ten Yorkshire women - all aged between 45 and 66 - who revolutionised Women's Institute fund-raising by posing naked for a calendar are set to cause a new lather by stripping off for a washing powder advert.

The formidable housewives from the Rylstone and District WI have posed with their modesty tastefully preserved by a mixture of carefully placed limbs and five sunflowers to raise funds for a cancer research charity.

A series of three billboards carrying the 40ft by 10ft poster will be unveiled at prime locations around the country from Saturday as the ladies take Jam and Jerusalem to new eye-catching heights.

Their latest nude venture comes almost a year after the group stormed to public attention wearing nothing but their necklaces and more strategically placed flora in a calendar which has now sold 88,000 copies worldwide and helped raise pounds 350,000.

Official figures released this week also reveal the growing trend for women to become mothers later in life.

They show that high-profile women such as Cherie Blair and actresses Emma Thompson and Patricia Hodge - who have started families or had another child in their 40s - are part of a sustained social change.

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