Culture & Storytelling: Another Line in the Value Proposition

Information Outlook, March 2000 | Go to article overview

Culture & Storytelling: Another Line in the Value Proposition


What good is all of the culture and uniqueness represented by SLA and its members, if we don't utilize it to enhance the perception of the value we bring to our organizations?

Culture is what makes us what we are, defines us, and makes us unique. A list of competencies defines what each of us, individually, is capable of; culture explains where we come from in developing those competencies. Communicating the strength of our culture will have a positive impact on the perceived value of information professionals.

January is a month of back-to-back immersion in the cultures and dilemmas of two major associations for information professionals. The content of conference programs of the American Library Association (ALA) Midwinter Conference and the Special Libraries Association (SLA) Winter Meeting makes it immediately obvious that the cultures of the two organizations are significantly different. At this year's ALA conference, a proposal for an ambitious long-term media campaign was introduced, with the goal of positioning ALA as the representative of librarians from public, academic, school and "specialized" libraries. After some rather pointed objections by yours truly, ALA representatives insist that it is not their intention to represent members of SLA. The project will require substantial outside funding, significant additional internal staffing, and program development. Assuming that it passes all of those hurdles, its existence will once again blur the image of the special librarian/information professional in t he minds of the public. It's more important than ever to find ways to stress the value SLA members bring to their organizations, and to differentiate us from traditional librarians.

"The Documentation and Special Libraries Movements in the United States, 1910-1960," by Robert Williams, in the Journal of the American Society for Information Science, volume 48, no. 9, 1997, examines the "splinter movements" in the information professions. The splintering was due, according to Williams, to "the inability and reluctance of the larger library profession to welcome nontraditional materials, new technologies, and subject-based personnel and approaches to the field," in other words, a culture clash.

The SLA Winter Meeting was dedicated to three categories of activities; board meetings, where significant new strategic directions were set in motion; leadership development training, unique to SLA; and continuous education opportunities. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Culture & Storytelling: Another Line in the Value Proposition
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.