A Scent of Collaboration as New Models Hit Road

By O'Brien, James | The Birmingham Post (England), May 10, 2000 | Go to article overview

A Scent of Collaboration as New Models Hit Road


O'Brien, James, The Birmingham Post (England)


Two big questions confronted the Phoenix consortium before its deal was signed with BMW.

The first was concern about getting the right financial backing for its bid and the second was how it would sustain its business during the long term.

The money question has been resolved.

Behind the scenes BMW had more confidence in Phoenix's abilities to raise the money than most of the pundits.

But the question that remains unanswered is Rover's long-term fortunes.

It is now clear that when Rover brings out a new model a heavy scent of collaboration will be in the air.

Honda has not forgotten that John Towers, who heads the Phoenix consortium, preferred to see Rover sold to Honda rather than BMW. The Japanese car maker was not ruled in at the top of the list but the aim of the new management is to see car manufacturers beating a path to Rover's door.

While there is no shortage of euphoria there is also a real sense that Rover will be going through a balancing act during the next two years when Mr Towers expects the company to enter profitability.

That sort of statement which he made at his press conference at Longbridge, yesterday, can hold a company hostage.

But during April, sales of the Rover 25, the 45 and the 75 models have given Rover nearly 12 per cent of the UK market share.

This is something that BMW did not achieve and it blamed the British public for not buying its Rover cars.

But extra equipment on the vehicles tied to a pounds 1,000 reduction in prices started the public beating a path to the dealerships.

It would be wrong to think that patriotism was the guiding hand behind this remarkable surge.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

A Scent of Collaboration as New Models Hit Road
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.