New Millennium Brand Names Unveiled @the Importance of a Brand Name Cannot Be Overemphasized for Companies to Survive Ever-Intensifying Competition Both at Home and Abroad

Korea Times (Seoul, Korea), June 30, 2000 | Go to article overview

New Millennium Brand Names Unveiled @the Importance of a Brand Name Cannot Be Overemphasized for Companies to Survive Ever-Intensifying Competition Both at Home and Abroad


During these times of rapid change, the value of an effective trademark has become increasingly significant since consumers often become familiar with the brand name ahead of the product.

A growing number of businesses have focused on developing new brand names, casting aside the old to give the impression of a state-of-the-art high technology company instead of the conventional brick and mortar manufacturing houses.

The increasing trend toward cherishing brand names has been prodding the relevant enterprises, domestic and foreign, to gear up efforts to establish a brisk advertisement and management corporate image.

Against this backdrop, The Korea Times, jointly with the New Media Department of its sister paper The Hankook Ilbo, recently conducted a survey of 1,348 readers on the most promising brand names of the new millennium era.

The selection of leading trademarks covered various business areas from the flourishing information & technology and automobile industries to services and daily necessities.

The survey, conducted between June 13-19, was based on readers' favorite brand during the first half of this year and their appraisals on the potential for future growth.

The trademarks have been selected thanks to their modest efforts to maintain a corporate image and carry out aggressive marketing activities.

The brand names chosen include Korea Telecom cited for its bold marketing tactics with the adoption of new local code numbers across the nation as well as its bid to provide cheaper and more convenient service for international calls.

Hewlett-Packard and Lotte Canon were cited as most the prominent names in the areas of printer and photocopy machine, respectively.

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