Britney Spears' Site Puts Web Design Firm on Map

Daily Herald (Arlington Heights, IL), July 21, 2000 | Go to article overview

Britney Spears' Site Puts Web Design Firm on Map


Naperville resident David Wallinga runs a company, called DNA Visual Business Solutions Inc. in Chicago.

DNA designs Web sites to help companies manage their brand images with consumers. They have a nice stable of corporate clients, such as Ameritech's Security Link service, FedEx, Pizza Hut, KFC, Taco Bell and Oracle Systems.

But has DNA garnered any notoriety for those big-shot clients?

No. It took an 18-year-old girl - who happens to be named Britney Spears - for that to happen.

DNA completely redesigned her site, www.britneyspears.com, for San Francisco-based Signatures Networks, which oversees the merchandising and licensing of Spears and about 100 other artists.

The central idea, Wallinga says, is "you come for the Britney news and the pictures and to chat with other Britney fans and the e-mail - and you stay to buy products."

The Spears site is now ranked No. 2 for solo musicians by Top9.com, which tracks Web site visitors. Her site was viewed by 730,000 different people last month, according to Top9.com.

Wallinga, DNA's president and chief executive officer, is not surprised that it took a teen diva to attract attention to his company.

"If we had called you and said, 'Hey, we did a great b-to-b site for Polymer Design,' we wouldn't be talking," Wallinga said. "Polymer Design is not on tour and is not going to sell out the New World Music Theatre (where Spears performed earlier this month)."

Win Ronald's money: Oak Brook-based McDonald's Corp. …

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Britney Spears' Site Puts Web Design Firm on Map
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