Integration Key Theme in Global Steel Market
Integration is increasingly the key theme in the global steel market where there have been notable strategic alliances designed to improve competitiveness.
In Asia, Europe and in North America, steel companies are looking to set up partnerships and such trends were made even more obvious at this 34th annual meeting of the International Iron and Steel Institute.
IISI Secretary General Ian Christmas said during the meeting that these international marketing alliances are indeed needed, among others, to increase shareholder value.
Christmas said the value of many steel companies are not judged in terms of their dynamics and rather on the fact that they are traditional manufacturing operations.
``To improve shareholder value, there is going to have to be more international marketing alliances and this is happening in all parts of the …
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Publication information:
Article title: Integration Key Theme in Global Steel Market.
Contributors: Not available.
Newspaper title: Korea Times (Seoul, Korea).
Publication date: October 6, 2000.
Page number: Not available.
© Not available.
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