Saatchi Lords It over Old Agency
ORD Saatchi is apparently not a man to gloat, but he could be forgiven for being a little smug right now. His new agency, M&C Saatchi, has just overtaken his old agency, Saatchi & Saatchi, in billings - the amount of money an agency's clients spend on their advertising campaigns.
M&C now has billings of [pound]244m, an increase of 7% over the year to September, making it the UK's sixth biggest agency. Saatchi & Saatchi, meanwhile, has fallen in the league table to seventh biggest, with billings down 13% to [pound]235m.
Lord Saatchi, his brother Charles and the "three amigos" - Bill Muirhead, David Kershaw and Jeremy Sinclair - co-own the …
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Publication information: Article title: Saatchi Lords It over Old Agency. Contributors: Not available. Newspaper title: Sunday Business (London, England). Publication date: December 3, 2000. Page number: Not available. © Not available. COPYRIGHT 2000 Gale Group.
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