Saatchi Lords It over Old Agency
L
ORD Saatchi is apparently not a man to gloat, but he could be forgiven for being a little smug right now. His new agency, M&C Saatchi, has just overtaken his old agency, Saatchi & Saatchi, in billings - the amount of money an agency's clients spend on their advertising campaigns.
M&C now has billings of [pound]244m, an increase of 7% over the year to September, making it the UK's sixth biggest agency. Saatchi & Saatchi, meanwhile, has fallen in the league table to seventh biggest, with billings down 13% to [pound]235m.
Lord Saatchi, his brother Charles and the "three amigos" - Bill Muirhead, David Kershaw and Jeremy Sinclair - co-own the …
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Publication information:
Article title: Saatchi Lords It over Old Agency.
Contributors: Not available.
Newspaper title: Sunday Business (London, England).
Publication date: December 3, 2000.
Page number: Not available.
© Not available.
COPYRIGHT 2000 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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