Internet Planning Service Eyeing Bank Advisers
Hunter, Matthew, American Banker
A pioneer in a new style of interactive Web financial advice says his product could help banks rethink the way they use the Internet, and attract customers whom banks would otherwise have lost.
Financeware.com of Richmond, Va., provides automated interactive advice for clients of financial advisers. It was launched in May 1999 by David Loeper, who had earlier been the managing director of retail brokerage at First Union Corp.'s Wheat First Union brokerage division.
The site queries advisers' clients about their desired standard of living and their risk tolerance; then it puts together an investment plan back-tested with historical economic data.
That plan …
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Publication information:
Article title: Internet Planning Service Eyeing Bank Advisers.
Contributors: Hunter, Matthew - Author.
Magazine title: American Banker.
Volume: 165.
Issue: 241
Publication date: December 18, 2000.
Page number: 8.
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COPYRIGHT 2000 Gale Group.
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