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Let's Play 'Name That Building' Skyscapers May Get New Labels in Wake of Corporate Shuffling

By: Comerford, Mike | Daily Herald (Arlington Heights, IL), June 4, 1999 | Article details

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Let's Play 'Name That Building' Skyscapers May Get New Labels in Wake of Corporate Shuffling


Comerford, Mike, Daily Herald (Arlington Heights, IL)


Byline: Mike Comerford Daily Herald Business Writer

Insurance giant Aon Corp.'s reported attempts to put its name on the Amoco Building raises unsettling issues about the character of one of the world's most recognizable skylines.

The next in line to fall could be the Sears Tower. Hoffman Estates-based Sears, Roebuck and Co. said Thursday that it loses its legal hold on the name in 2000.

Be it a form of corporate graffiti or just the natural evolution of cities, Chicago's skyline is changing to reflect the times.

Since the mid-1970s the big three in Chicago have been the Sears Tower, Amoco Building and the John Hancock Center.

However, …

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