Putting Lessons into Practice Hill Teachers Make Good Use of Golf Wear, Mustard Businesses
Hart, Christie, Daily Herald (Arlington Heights, IL)
Byline: Christie Hart Daily Herald Staff Writer
Chances are, you've heard about Spike O'Dell's career as a host on Chicago talk radio.
But odds are you didn't know he moonlights as a teachers' assistant of sorts.
You see, O'Dell has a lot of outside interests - like mustard and golf wear - that he shares with some sixth-graders at Hill Middle School in Naperville who have adopted them as their own.
Thanks to a few creative teachers, the students at Hill have gotten to know the mustard- and golf wear-selling business almost as well as O'Dell, who has his own product lines in both industries.
Last year, a team of sixth-grade teachers designed a batch of lessons that spiced up subjects with tie ins to O'Dell's Bite Your Butt Mustard brand.
For example, the students learned about plant growth by watching mustard seeds become plants in science and honed their writing skills by describing the taste, smell and texture of mustard.
"It was such a successful thing," English teacher Anne Martin said. "It was a theme that really stayed with the kids. They are the mustard team."
The students wrapped up their lessons with a family mustard night in which they shared marketing and advertising ideas for Bite Your Butt with their guest-of-honor O'Dell.
Mustard is all well and good, but it's not O'Dell's only product interest and it's certainly not the only idea running around in the heads of the teachers on that team. …