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College Students Take Test with Toes Athletic Shoes Run through the Ringer at NCC Campus

By: Rackl, Lorilyn | Daily Herald (Arlington Heights, IL), May 22, 1996 | Article details

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College Students Take Test with Toes Athletic Shoes Run through the Ringer at NCC Campus


Rackl, Lorilyn, Daily Herald (Arlington Heights, IL)


Byline: Lorilyn Rackl Daily Herald Staff Writer

Before teenagers scrape together more than $100 for a pair of Air Jordans and show them off on the basketball court, chances are someone at North Central College had a pair.

And if you want to be the first to get a glimpse of Dennis Rodman's new shoe, complete with zipper, you'll have better luck looking at feet on the Naperville college's campus than on shelves of the biggest shoe stores.

That's because before many athletic shoes hit the market, they go through a rite of passage of sorts: The Athlete's Foot WearTest Center.

The facility's mission: Develop a personality profile on athletic shoes to see which are best suited to which feet and why.

That information is passed along to employees at more than 650 Athlete's Foot stores worldwide. They, in turn, …

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