Exhibitors Report Slow Traffic but Call Spring Fair `Worthwhile'

Art Business News, April 2001 | Go to article overview
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Exhibitors Report Slow Traffic but Call Spring Fair `Worthwhile'


BIRMINGHAM, England--Spring Fair Birmingham 2001 celebrated its silver anniversary this year as 4,500 exhibitors and 82,000 attendees poured into the cavernous National Exhibition Centre. The 2001 fair featured nine brands of products, including travel, tabletop, housewares, gifts, festive, greetings, gallery, design accents and jewelry.

The gallery section of the show featured expansive and elaborate booths filled with art and framing, including prints, posters, materials and equipment. While many exhibitors did report slow traffic at the show, most deemed the event worthwhile and plan to return in the future.

Terri Sher Barrett, sales and marketing manager for Bentley Publishing Group in Walnut Creek, Calif., noted less foot traffic this year, "but the people there were serious buyers," she said. "This is the most important European show for us because of the exposure to European and other international buyers."

Julie Maner of New Rochelle, N.Y.-based Museum Editions concurred. "The show was slow, orderwise, but that isn't really why we are there," she explained, adding that the German wing of the company, Fazzino Germany, signed a distribution agreement with Bel Air Publishing at the show. "For us, it was a great show. We made a lot of great contacts, and the feedback to the artwork was very positive. We were looking to gauge interest, and I'm pretty sure signing on a new distributor after three days of exposure is positive interest."

Jim Giller, c.o.o. of Wild Apple Graphics in Woodstock, Vt.

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Exhibitors Report Slow Traffic but Call Spring Fair `Worthwhile'
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