Spotlight on Colville Publishing
Keller, Julie, Art Business News
TORRANCE, Calif.--For the folks at Colville Publishing, one thing remains the company's top priority--the artists.
For more than 20 years, this West coast publisher has sculpted, shaped and catapulted the careers of its strong stable of artists. And they have no intention of stopping. "Our main goal is giving our core of artists the best representation we can," said Victoria Berg, Colville Publishing's marketing director.
At the nexus of the company is Christian Title, who founded Colville 20 years ago by publishing the work of John Powell. Not only is Title the company founder, he's also one of its most sought-after artists. And he's responsible for finding and growing the careers of the artists who have given Colville its reputation for quality. "It's really Chris' trained eye that we rely on," said Berg. "He's truly the art direction in the company, and he chooses the artists and the images we decide to produce."
Once the artists are chosen by Title and other company officials, however, the results affect thousands. The artists' work is distributed to more than 2,000 galleries throughout the United States and through a distributor in Japan with the help of the company's nationwide sales team. "We have 2,000 accounts, but our reps know all of these people. We work on a very friendly basis," said Berg.
Today, several artists have found success under the Colville umbrella, among them Ming Feng, Henri Plisson, Don Hatfield, John Asaro, Sharon Burkett Kaiser, Daniel Gerhartz and Marilyn Simandle.
Plisson was the second artist signed to the company after Powell, and his classic collection is still available from the company. Hatfield, an artist known for his touching beach scenes, is also doing well. "We're going really strong his his prints," said Berg. "We're still doing serigraphs, but we increased the canvas editions and decreased the paper editions of Don's, as his have always sold out."
Impressionist artist Feng, who joined the company in 1996, has also found success with his serigraphs, as has John Asaro, whose work is printed using an Iris giclee printer. "He likes the process better, and he feels it demonstrates his work the best," said Berg.
Floral artist Burkett Kaiser also works with giclees, and the company plans to grow her work by releasing a new piece every three months to "keep the momentum going with her," said Berg. …