Alice Announces New York Inaugural Auction

Art Business News, November 2000 | Go to article overview
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Alice Announces New York Inaugural Auction


NEW YORK--Alice (International), the newly-established international auction company specializing exclusively in 19th and 20th century fine art, has announced that its inaugural sale will be held in New York on Nov. 14 at 4:30 p.m. The sale will be held at Peterson Hall, located at 50 East 68th Street at Park Ave. The company announced highlights of its New York sale in September and held preview sale exhibitions in Zurich (Sept. 30 to Oct. 1), Paris (Oct. 24 to 27) and New York (Nov. 10 to 13).

According to Alice Founder and President, Francis Simon, "We are entering the auction world at a time of considerable change. With our innovative business model, guiding principles and specialized auctions of 19th and 20th century fine art, we will deliver an auction experience of exceptional quality and service."

According to officials, the company's new approach to the auction model ensures that Alice (International) will offer the following: competitive commissions on all transactions; immediate payment to sellers through an escrow account managed by an independent trustee; and extended guarantees on authenticity of all art sold through Alice. The company will also publish (in its signature yellow) a scholarly auction catalogue, which will be available in three formats--printed, CD-rom and online at www.alice-auction.com.

Simon has more than 20 years of auction house and business expertise, including 10 years as managing director of Sotheby's France. The establishment of Alice (International) in 1999 was in many ways a result of Simon's persistent lobbying (on behalf of Sotheby's) for the French government and the European Commission to dissolve the 400-year-old monopoly of French auctioneers. Since leaving Sotheby's, Simon has gathered a group of like-minded art professionals and collectors throughout Europe, North and South America and Asia who have helped make Alice a reality.

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