New Media and Market Competition: A Niche Analysis of Television News, Electronic News, and Newspaper News in Taiwan

By Li, Shu-Chu Sarrina | Journal of Broadcasting & Electronic Media, Spring 2001 | Go to article overview

New Media and Market Competition: A Niche Analysis of Television News, Electronic News, and Newspaper News in Taiwan


Li, Shu-Chu Sarrina, Journal of Broadcasting & Electronic Media


The news media in Taiwan have been under heavy regulation for the past several decades, with television news under particularly tight government control. People in Taiwan have complained frequently that news from the three television networks was not neutral, but rather, favored the government. Recently, however, with the lifting of martial law as well as legalization of cable television, the situation has undergone a great transformation. Martial law in Taiwan was lifted in 1988, and this allowed the news media much more freedom in reporting than it ever had before. The driving force behind the prosperous development of news media in Taiwan did not, however, come from the lifting of martial law alone, but also from the legalization of cable television. Taiwan has had cable television for more than twenty years, but it was not legalized until 1993. With the legalization of cable television came fierce competition in Taiwan's television market because the many satellite television signals in the Asia-Pacific area could enter homes directly via cable television. Because of the long dissatisfication with the news produced by the three television networks, satellite news channels are now particularly popular on the island (Li, 1995; Li, 1996; Li & Chiang, 1998).

More than five Chinese news channels began operations in Taiwan following the legalization of cable television. All of these news channels provide 24-hour news with intensive analyses of important issues. In the past, due to limited time for detailed news information, the three major networks complemented rather than competed against newspapers. Now, with 24-hour news channels available, television news in Taiwan has become a strong competitor for newspapers.

In addition to the satellite news channels, the Internet also exerts an important influence on Taiwan's news market. With improved Internet technology, more people in Taiwan are using the World Wide Web for various purposes. According to a survey by the government's Management Information Commission (Lai & Liang, 1998), by early 1998, more than two million people were Internet users in Taiwan, and their purposes for Internet use were: looking for information (89.6%), learning (53%), entertainment/chatting (47.8%), communicating (40.4%), and shopping (10.6%). As information searches are the most important purpose for Internet use, electronic newspapers are becoming prevalent in Taiwan. The first electronic newspaper (www.chinatimes.com.tw) was established in September, 1995, and is operated by one of the two largest daily newspapers, The China Times. By early 1998, there were twenty-two professional electronic newspapers in Taiwan (Tsai, 1998). All of the electronic newspapers in Taiwan were launched either by traditional newspapers and television stations, or by computer companies. Although Internet users in Taiwan account for only about 15% of the total population (Tsai, 1998), some studies predict that electronic newspapers will become an important news medium in the very near future (Lai & Liang, 1998; Yang, 1996).

Market Competition and Niche Theory

For media economists, market competition consists of direct and conscious actions taken by companies competing against one another (Adams, 1993; Burnett, 1992; Davis & Walker, 1990; Rogers & Woodbury, 1996). However, organizational ecologists define market competition by the use of resources, so when two organizations are utilizing the same resources, they are competing against each other. According to organizational ecology, the impact of environments is much greater than that of internal organization operations; thus, the factor that determines organizational survival is not the efficiency of its operation, but rather, how well-suited an organization is to its environment. The key to understanding the fitness of an organization to its environment is niche theory. Niche theory describes organizational resource utilization patterns.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

New Media and Market Competition: A Niche Analysis of Television News, Electronic News, and Newspaper News in Taiwan
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.