Wonderbra Ad Creator Gives Rival City a Lift; Liverpool Doesn't Have Advertising Budget for Culture Bid
Byline: Emma Bird
ONE of Liverpool's rivals for the Capital of Culture bid has signed up the advertising guru behind the controversial Wonderbra campaign.
Birmingham hopes that Trevor Beattie, whose personal mantra is "get noticed", will ensure everyone is talking about what the city has to offer.
The high-profile ad-man has been signed up as the executive creative director and has recruited two regional agencies to handle all advertising and design for the bid, which must be submitted by March.
But the Liverpool Culture Company does not have an advertising budget, with chief executive Sir Bob Scott labelling it as "inappropriate".
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Publication information: Article title: Wonderbra Ad Creator Gives Rival City a Lift; Liverpool Doesn't Have Advertising Budget for Culture Bid. Contributors: Not available. Newspaper title: Daily Post (Liverpool, England). Publication date: November 9, 2001. Page number: 5. © 2009 MGN Ltd. COPYRIGHT 2001 Gale Group.
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