Employment: How Could a Top Image Consultant Help Your Career?; Billy Dickson Runs a Successful Personal Marketing Company. SUE VASEY Catches Up with the Man Who Has Helped Senior Politicians, Media Figures and Business Executives across the Globe Improve Their Image

The News Letter (Belfast, Northern Ireland), November 15, 2001 | Go to article overview

Employment: How Could a Top Image Consultant Help Your Career?; Billy Dickson Runs a Successful Personal Marketing Company. SUE VASEY Catches Up with the Man Who Has Helped Senior Politicians, Media Figures and Business Executives across the Globe Improve Their Image


Byline: Sue Vasey

EVENTS in your childhood often affect the choices you make in later life and for Billy Dickson this is certainly the case.

Now a busy Personal Image Consultant, with a long list of clients, that event happened many years ago during a visit to a neighbour's house.

"When I was young I grew up in a farming community without the luxury of a television set and so once a week I used to go to a neighbour's house to watch Top of the Pops. Like all young kids I was incredibly impressionable and when I saw the reaction the Walker Brothers had on the women in the room, it really hit me just how much your image affects other people's impression of you."

It took many years for this realisation to be finely tuned into a successful career but Billy Dickson is now called on for image advice by politicians, media figures and senior business executives throughout Europe and North America.

"I actually call it `Personal Marketing' because I market people the way other people market products. Whether you are going for a job interview, promotion or are taking over a company as a senior executive, the way you present yourself says a lot about the way you will do the job.

"People come to me from a wide range of professions and backgrounds but they all have the same aim - they want to make the best of what they have."

With the ever increasing competition for jobs, Billy Dickson seems to offer that elusive quality in job hunting - an advantage over the competition.

One recent client who used Billy Dickson's services is a young Northern Ireland student desperate to get into Oxford. In order to prepare himself for the Oxbridge interview he has undergone rigorous training which involved preparing his application and practising an interview situation.

"I used the services of an academic at the University of Ulster at Jordonstown who put the young man through a typical Oxbridge interview which we secretly filmed. Afterwards we were able to sit down with him and examine his strengths and weakness and then develop strategies to help him improve. Hopefully when he goes for his interview he will be as well, if not better, prepared than the other students."

Billy has also been called on by a number of leading media figures in the Province who have used his analysis of their image and body language to help further their careers. Not surprisingly though, he is hesitant to name names.

"I have always ensured that people who come to me do so in confidence. It would be wrong to name any of my clients but a number of very senior figures have sought my advice" he said.

His reputation has spread beyond the shores of the UK and his client list now numbers senior figures in industry and politics across Scandinavia, mainland Europe, Canada and the USA.

A far cry from the young boy growing up in a farming community in County Armagh.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Employment: How Could a Top Image Consultant Help Your Career?; Billy Dickson Runs a Successful Personal Marketing Company. SUE VASEY Catches Up with the Man Who Has Helped Senior Politicians, Media Figures and Business Executives across the Globe Improve Their Image
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.