Algonquin Couple Designs Web Sites for Health Care Professionals

Daily Herald (Arlington Heights, IL), January 10, 2002 | Go to article overview

Algonquin Couple Designs Web Sites for Health Care Professionals


Byline: Kim Mikus

The Highland Group is a combination of Carolyn Baruch's medical background and her husband's graphic artist experience.

The business, specializing in Web site design for health care professionals, recently moved from Hoffman Estates to Algonquin.

In addition to Web site design, the husband and wife team, also tackle graphic design that complements the site. For example, the entrepreneurs create business cards and letterheads with the same logos as on the Internet helping to create an identity for the practice.

The couple thinks their background has helped them create a business that fills a need in the community.

Carolyn Baruch worked at Northwest Community Hospital in Arlington Heights for 12 years. She served as a therapist in the mental health arena.

Baruch and her husband, Jeff, decided to start their business about a year ago shortly after the birth of their son, Bryan.

In specializing in the health care profession, the couple has created about 20 sites that they present to doctors and then personalize to meet the client's needs. They have found that this takes less time because doctors don't have to start from scratch in creating an image for the practice.

The business owners are now planning to expand their business in creating another division that will cater to attorneys. "It's a logical step," Carolyn Baruch said. She spoke with a real estate lawyer they recently worked with and she expressed interest in having a Web site for her practice.

"We figure that as long as we're specialized, this is something that makes sense," Carolyn Baruch said.

For more information, contact medsites@@highlandgrp.com or (847) 854-9281.

Dine and dance: The Des Plaines Chamber of Commerce & Industry will hold its annual Installation Dinner Dance and Silent Auction on Jan. 18 at Cafe La Cave, 2777 Mannheim Road, Des Plaines.

Cocktails and silent auction preview will begin at 6:30 p.m. and dinner and program at 7:30 p.m. Lisa Siuda of Holy Family Medical Center will be installed as the 2002 Chamber President at the black tie optional dinner dance. …

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