Exhibitions Sector Builds on Success: International Confex Is Gaining in Stature as the Industry Flourishes

By Brabbs, Cordelia | Marketing, February 14, 2002 | Go to article overview

Exhibitions Sector Builds on Success: International Confex Is Gaining in Stature as the Industry Flourishes


Brabbs, Cordelia, Marketing


The past 18 months have thrown every disaster they could at the British tourism industry: floods, train delays, fuel strikes, a foot and mouth crisis and international terrorism.

But while leisure tourism has struggled to stay afloat, the turnover generated by conferences and exhibitions has ensured that the British events industry has remained solid.

Nowhere is this reflected more significantly than in the consistent growth of International Confex, the event for the meetings, events, corporate hospitality and incentive travel industries.

Since 1998 the show's visitor attendance has increased by 16%, from 8049 to 9362, and last year a record 9262 net square metres of exhibition space was occupied by 592 standholders. Of last year's visitors, 70% attended to see stands for UK destinations, 51 % attended for corporate hospitality and events and 20% held budgets of more than [pounds sterling]500,000 for organising events.

Market relevance

One key to the show's success, says event director Paula Lorimer, is that it is split into four different sectors to cater for all aspects of the industry: UK venues and destinations, overseas venues and destinations, support services and corporate hospitality.

"The variety of the show, its relevance to the marketplace and its location in central London has also attracted people in the past, "she adds.

"The seminars are always very good, and because of the level of high-calibre exhibitors it attracts a high level of punters," says Hamish Reid, general manager of the Jersey Conference Bureau, which has exhibited at Confex for 11 years.

Ian Fraser, general manager of conferences and events for the Natural History Museum, believes Confex provides the opportunity to keep in touch with the industry. "We've been to the show for nine years because it keeps us in the buyer's eye, and we get the opportunity to talk business with new people. It's also good to keep up with the personnel changes in companies that we deal with," he says.

According to research by the Business Tourism Partnership, congresses and conferences are worth [pounds sterling]6.6bn a year to Britain, exhibitions and trade fairs are worth [pounds sterling]1.8bn, while incentive travel is estimated to draw in [pounds sterling]165m.

The research also highlights that over the past ten years there has been a53% growth in all business trips, and that the conference and incentive travel segments are predicted to grow at a faster rate than any other tourism sector to the year 2010.

Research published by the Meetings Industry Association (MIA), states that the corporate conference sector has grown by 15% since 2000, and the number of events held by each company in the corporate sector has risen from 8.4 in 2000 to 9.7 last year. The total number of corporate events held last year reached 2910.

Of UK destinations, London, Birmingham and Manchester remain the most popular. Tony Rogers, executive director of the British Association of Conference Destinations (BACD), emphasises the resilience of the industry. "Foot and mouth had an adverse effect on destinations in rural regions, but the business was simply displaced elsewhere in the country," he says." And September 11 seems to have caused mostly postponements."

Confex's Lorimer adds: "The conference market is very healthy, and although the attacks in the US put shock waves through the industry, people are realising that conferences have to continue. Things are nearly normal again, and the market will continue to grow."

Reid adds: "People will always want to meet face to face, and see travelling to a conference or exhibition as a perk as well as a necessity."

Scotland is one area that is experiencing a boom, with the Scottish Convention Bureau claiming a 3% increase in 2001.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Exhibitions Sector Builds on Success: International Confex Is Gaining in Stature as the Industry Flourishes
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.