M2: Fashion - Designs on Life; Bridges, Science, Space and History All Have a Place to Play in Inspiring the Work of Fashion Design Students at the University of Central England in Irmingham. Women's Editor Diane Parkes and Third Year Fashion Design Student Jo Holloway Report

Birmingham Evening Mail (England), March 19, 2002 | Go to article overview

M2: Fashion - Designs on Life; Bridges, Science, Space and History All Have a Place to Play in Inspiring the Work of Fashion Design Students at the University of Central England in Irmingham. Women's Editor Diane Parkes and Third Year Fashion Design Student Jo Holloway Report


FASHION students at UCE are working hard on their final collections which will be owcased at London Gradue Fashion Week this spring. ut they face an uphill struggle in ancing their projects as the team ds to raise pounds 25,000 for models, ibition costs and brochures.

he students can raise a certain ount with cake sales and raffles but pend on sponsorship of fabrics to p them achieve their aim.

aria Jokela, aged 24, a third year dent originally from Finland but rently living in Edgbaston, would ve suffered severe problems withthe help of some Finnish fabric mpanies.

e combined ideas from 1980's ice films with Scandinavian reinr leather for her collection.

could not use those fabrics if I was sponsored, especially the leather. It herefore very important that stunts are sponsored,' she says.

nal degree student Chris Hall has o faced problems as he received no nsorship for his collection based on space travel, graphic design and Afghanistan. 'Sponsorship is majorly important,' says the 22-year-old, of Balsall Heath. 'If people could sponsor us then we would have more free time for design work which is what we are here for.'

But there are companies which are prepared to help. Ulster Weavers provides linen for students. Its marketing and sales director Mark Windiebank says: 'Students are the lifeblood of design and innovation. If you do not help students where will the talent come from?'

International Shoulder Pad Company also offers support. Its European sales manager Vincent Le Cointe believes the fashion and textile industry will ultimately help itself by supporting the students who will be the future design successes.

And Chris Taylor, head of sales at the interlining company Vilene agrees.

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