Appearance Affects Self-Confidence in Teen Girls. (Beauty Gets under Their Skin)

Marketing to Women: Addressing Women and Women's Sensibilities, January 2002 | Go to article overview

Appearance Affects Self-Confidence in Teen Girls. (Beauty Gets under Their Skin)


Teen girls (age 14-17) rate intelligence over beauty, but those who are happiest with their appearance are most likely to be confident in other areas of their lives as well, according to an online study by The Geppetto Group. Over two thirds (68%) of female teens are happy with their looks, and less than two in 10(17%) describe themselves as unhappy with how they look.

TEEN GIRL'S LEVEL OF SATISFACTION WITH THEIR APPEARANCE


Extremely happy            13%
Somewhat happy             55%
Neither happy nor unhappy  15%
Somewhat unhappy           11%
Extremely unhappy           6%

Source: The Geppetto Group

Those who are somewhat or extremely happy with their looks are likely to display confidence in other areas of their life as well: 61% of these girls consider themselves popular with their peers, compared with 42% of girls who are less happy with their looks (includes somewhat or extremely unhappy or neither happy nor unhappy). Girls who are happy with their appearance are less likely to feel extremely stressed on an average day (6% of happy with looks versus 19% of less happy with looks) or to be constantly worried about the future (11% of happy with looks versus 26% of less happy with looks).

HOW TEEN GIRLS' SATISFACTION WITH LOOKS AFFECTS CONFIDENCE IN OTHER
AREAS

                                   Happy with looks  Unhappy with looks

Extremely confident in ability
 to make choices now                     28%                13%
Extremely confident in ability
 to make choices for future              19%                 3%
Constantly worry about the future        11%                26%
Expect to get into college of
 choice                                  96%                82%
Constantly worry about weight            11%                40%
Would consider therapy/counseling        13%                30%
Constantly worry about not having
 a boyfriend                              2%                29%
Constantly worry about getting
 along with friends                       8%                26%
Constantly worry about people
 thinking I'm not pretty                  2%                23%

Source: The Geppetto Group

Despite the strong influence of appearance on girls' level of self-confidence, most would rather be smart than beautiful: 66% of girls who are happy with their looks and 55% of those who are less happy say so. …

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