Will the Blogs Kill Old Media? One Blog Avatar Has Formally Wagered That by 2007, More Readers Will Get Their News from Blogs Than from the New York Times

By Levy, Steven | Newsweek, May 20, 2002 | Go to article overview

Will the Blogs Kill Old Media? One Blog Avatar Has Formally Wagered That by 2007, More Readers Will Get Their News from Blogs Than from the New York Times


Levy, Steven, Newsweek


Byline: Steven Levy

A year ago, Glenn Reynolds hardly qualified as plankton on the punditry food chain. The 41-year-old law professor at the University of Tennessee would pen the occasional op-ed for the L.A. Times, but his name was unfamiliar to even the most fanatical news junkie. All that began to change on Aug. 5 of last year, when Reynolds acquired the software to create a "Weblog," or "blog." A blog is an easily updated Web site that works as an online daybook, consisting of links to interesting items on the Web, spur-of-the-moment observations and real-time reports on whatever captures the blogger's attention. Reynolds's original goal was to post witty observations on news events, but after September 11, he began providing links to fascinating articles and accounts of the crisis, and soon his site, called InstaPundit, drew thousands of readers--and kept growing. He now gets more than 70,000 page views a day (he figures this means 23,000 real people). Working at his two-year-old $400 computer, he posts dozens of items and links a day, and answers hundreds of e-mails. PR flacks call him to cadge coverage. And he's living a pundit's dream by being frequently cited--not just by fellow bloggers, but by media bigfeet. He's blogged his way into the game.

Some say the game itself has changed. InstaPundit is a pivotal site in what is known as the Blogosphere, a burgeoning samizdat of self-starters who attempt to provide in the aggregate an alternate media universe. The putative advantage is that this one is run not by editors paid by corporate giants, but unbespoken outsiders--impassioned lefties and righties, fine-print-reading wonks, indignant cranks and salt-'o-the-earth eyewitnesses to the "real" life that the self-absorbed media often miss. Hard-core bloggers, with a giddy fever not heard of since the Internet bubble popped, are even predicting that the Blogosphere is on a trajectory to eclipse the death-star-like dome of Big Media. One blog avatar, Dave Winer (who probably would be saying this even if he didn't run a company that sold blogging software), has formally wagered that by 2007, more readers will get news from blogs than from The New York Times. Taking him up on the bet is Martin Nisenholtz, head of the Times's digital operations.

My guess is that Nisenholtz wins. Blogs are a terrific addition to the media universe. But they pose no threat to the established order. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Will the Blogs Kill Old Media? One Blog Avatar Has Formally Wagered That by 2007, More Readers Will Get Their News from Blogs Than from the New York Times
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.