Texas Bank Names Wear Pride like 10-Gallon Hat

By Henderson, Tim | American Banker, July 25, 2002 | Go to article overview

Texas Bank Names Wear Pride like 10-Gallon Hat


Henderson, Tim, American Banker


Texas likes itself, and this is evident even in the names of its financial institutions.

Take its newest bank, in Houston: The Right Bank for Texas.

Chief executive Mike Roy said he got the idea for the name from his wife, who jokingly suggested "The Left Bank." (She's fond of the district in Paris -- France, that is, not Texas.)

"We have this sense of pride and heritage in our state, and we pride ourselves on being Texans," Mr. Roy said. "We're like a nation unto ourselves. It just made sense to incorporate that into our name."

Many others feel the same.

Among the 90 banks and thrifts with "Texas" in their names are five called First Texas, three named Texas First, one Texas First National Bank, a Texas First State Bank, three Texas State banks, and three known simply as Texas Bank, according to the Federal Deposit Insurance Corp. And that does not include the four with "Lone Star" in their names or the three more that use the prefix "Tex."

Bankers, trade group executives, and marketing experts offered several reasons why Texas easily leads the nation in this category, aside from the sheer size of the state.

Steve Scurlock, the executive vice president of the Independent Bankers Association of Texas, said the names became more popular as local banks, which had previously used their cities in their titles, branched into new markets in the state.

Moreover, " 'Texas' is a word that sort of rolls off the tongue," he said. "Or at least more so than something like 'Massachusetts.' " (Indeed only five of more than 200 banks and thrifts in Massachusetts use the state's name.)

Charlie Amato, a director at Clear Lake National Bank in San Antonio, said another factor is the frontier image that John Wayne movies helped perpetuate. "The state carries an aura of rugged western integrity and an image of its own value system of fair play," Mr. Amato said.

But Dale Terry, the chairman of Genesis Group, a financial marketing firm in Dallas, said it is important to remember that Texas mystique is not Texas reality.

"It's not all like you see in Hollywood movies and commercials," and there are probably more cowboys in places like Wyoming or Kansas, Mr. Terry said.

But the mystique sticks because it sells, said Charlene Stern, a senior vice president at NewGround, a Chicago branding firm that specializes in financial services.

"If you think about it, Texas is a very strong brand," Ms. Stern said. "Texans are fiercely loyal to it, and it only makes sense for banks to associate themselves with it."

Joseph M. "Jody" Grant, the CEO of $1.25 billion-asset Texas Capital Bank in Dallas, which was founded in 1998 and now has seven branches, said that Texas "used to be a separate nation, and I think our early independence and all of our heroes and historic battles are some of the main roots of our pride. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Texas Bank Names Wear Pride like 10-Gallon Hat
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.