Markets Briefs: An Effective Information Tool

By Mori, Yasusuke; Paradies, Antonio et al. | International Trade Forum, January-March 1990 | Go to article overview

Markets Briefs: An Effective Information Tool


Mori, Yasusuke, Paradies, Antonio, Monrozier, B. Jocteur, International Trade Forum


MARKET BRIEFS: AN EFFECTIVE INFORMATION TOOL

Short reports outlining specific market opportunities for selected products can often be one of the most effective ways to provide exporters with practical trade information. Such "market briefs" have the advantages of making information available relatively quickly, as they can be prepared in a short time, and of being easy to use, since only the most essential information is presented, in a concise manner.

For the organization preparing the market briefs - whether a trade promotion agency, chamber of commerce or other business institution - they are an effective means of offering relevant services to the foreign trade community because they require minimal extra resources, can be issued on a more timely basis than longer market studies and are focused on specific target groups of clients.

Contents

Market briefs deal with a single product (or occasionally with a group of homogeneous products) and a single market. They contain information of direct practical interest to exporters taking decisions on overseas trading operations. They have two objectives: to highlight specific market opportunities and describe the steps for taking advantage of them. They are usually no more than two or three pages long as they cover only the essential features of the market.

Since market briefs are intended to facilitate access to specific markets, their content should provide information on the practical points required by exporters, which can be grouped under the following headings for the product in question:

1. Product description.

2. Production.

3. Imports.

4. Exports.

5. Apparent consumption.

6. Main origins of imports.

7. Market characteristics.

8. Prices.

9. Market access.

10. Distribution channels.

11. Commercial practices.

12. Packaging.

13. Sales promotion.

14. Market outlook.

15. Useful addresses: importers, trade fairs, the media, sources of information and so on.

(It may not always be possible to provide information under all the headings listed above, but an attempt should be made.)

The information that should be provided under these headings is described briefly below:

Product description: The product description defines the scope of the brief. The products dealt with should be specific items, rather than broad categories - for example, "pepper" rather than "spices," or "shirmp" rather than "seafood." The tariff heading of the product in question, together with the official designation of it, should be given in the description.

Production: Detailed recent production statistics are not always available for individual products. Whether the product is produced locally or not, and whether production is increasing or declining (with supporting statistics if possible), should at least be given. Providing names of the main local producers is also useful.

Imports: A small table showing the trend of import volume and value of the product, over a period of three to five years, should be included if possible. (Such trends are useful to an exporter since, for example, a new supplier might find it difficult to break into a market in which imports are declining.)

The statistical data available for this section of the market brief, as well as for the three following ones, may not be sufficiently detailed, as tariff categories cover a group of products, rather than individual ones, and trends may vary considerably for different items in the group. For this reason, the figures should, if necessary, be supplemented by a short explanation of this limitation.

Exports: The existence of exports is generally an indication of substantial and competitive local production. However, figures shown under this heading might instead reflect re-exports in the absence of any local production, and this should be mentioned if relevant. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Markets Briefs: An Effective Information Tool
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.