Committed to the Growth of the Automobile Industry

Economic Review, April 1990 | Go to article overview

Committed to the Growth of the Automobile Industry


Looking back over the year since the inception of automobile industry in Pakistan it would not be incorrect to state that Ghandhara is the only company that has achieved consistent overall growth. The achievement of growth in a sustained manner has been the outcome of pragmatic application of strategies and more importantly maintenance of customer satisfaction at all times.

Ghandhara is Pakistan's most experienced group in the automobile industry, stretching back to 1963 when the General Motors plant (now National Motors) was acquired. From 1963 onward, Ghandhara developed the ancillary industry and progressively manufactured Bedford trucks and buses in Pakistan until nationalisation in 1972.

In 1983 Ghandhara took a lead in introducing a second generation of trucks/buses in response to customer requirements. Through joint efforts of Ghandhara Nissan and Nissan Diesel Motor Co. Ltd. Japan, Nissan's product mix was identified after a careful study, in 1982. In the study it was found that transporters/fleet owners' return on transport business were proving negative due to factors such as increase in prices of trucks and buses due to currency depreciation, high operating costs and fixed freight charges. The solution to these problems lay in the development of heavy duty trucks which were more economical. So in the per tonne kilometre class, Nissan Diesel heavy duty trucks became very popular from 1983 onwards.

This approach yielded productive results, especially when Ghandhara introduced TK20GTN (30-35 tonner) trucks in 1983 and brought welcome changes in the transport industry. Product features and outstanding characteristics such as: (a) 30-35 tonner payload (b) low fuel consumption (c) economy in operating costs; which yielded much needed, customer satisfaction and profitability for fleet owners/transporters.

More Achieved

After the successful launch of this product a 10-wheeler 6 x 2 (25 Tonner) truck was introduced in Pakistani market in 1984 to fill the remaining demand gap for heavy duty trucks.

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