CARE Plans a New Strategic Package

By Devone, Ralph | Management Review, December 1990 | Go to article overview

CARE Plans a New Strategic Package


Devone, Ralph, Management Review


CARE Plans a New Strategic Package

Since the delivery of the first CARE package in 1946, CARE has witnessed and, in some sense, helped shape the enormous changes that have taken place both in the developing world and in the United States.

Recently, CARE undertook to develop its second five-year organizational plan. The world was changing: New roles and expectations were emerging in the relationship between the developed and the developing world, and as the American public became more aware of poverty at home, a new sentiment was growing toward overseas assistance. For CARE, the new decade presented a different set of challenges and opportunities. To plan for the '90s, we first had to make sure we had a well-defined, forward-looking strategic perspective to guide our decisions.

We started by looking at our organizational purpose and beliefs. As written five years ago, CARE's purpose is to help the developing world's poor in their efforts to achieve long-term social and economic well-being and to offer relief in times of crisis when there is acute suffering and life is threatened. Our commitment is to reach new standards of excellence in offering disaster and emergency relief and in supporting self-sustaining development through the provision of technical, material and managerial assistance in combinations appropriate to local needs and priorities. We are also committed to giving Americans the means to make a difference in the lives of people who live in poverty and deprivation.

We then developed a set of strategic objectives:

* Maintain and augment our preeminent position in emergency and disaster relief based on CARE's experience, logistical expertise and effective management practices;

* Increase the scope and impact of CARE's development programs in bringing about sustained improvement in the conditions of the poor in the developing world;

* Mobilize increased support and build new donor constituencies who select CARE as a preeminent agency in development and relief.

Programmatically, CARE's challenge is clear: It must focus its efforts and design program responses to have the greatest impact on the greatest number of the Third World poor.

With respect to broadening our constituency, the challenge is equally clear: We must increase donor income and broaden our base of support in a highly competitive market.

The key issues with respect to both challenges quickly presented themselves, and for each of the issues, a set of options was identified and evaluated from which the following major strategic thrusts were adopted.

Program Focus--The results of CARE's situational analyses were unequivocal in stressing the overwhelming and continuing importance of three critical problems that profoundly affect the people of the Third World.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

CARE Plans a New Strategic Package
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.