READERS of Britain's Leading Daily Broadsheet Newspapers Are Having to Dig a Little Deeper into Their Pockets
READERS of Britains leading daily broadsheet newspapers are having to dig a little deeper into their pockets. Last month the Daily Telegraph, the largest-selling weekday and Saturday broadsheet title (with an average daily circulation of 1m copies), took the bold step of increasing its cover price by 5p to 55p.
The rise coincided with that of the much smaller (and more vulnerable) Independent, which matched the increase, then held its breath. Within a week, the result was clear: consumers had hardly noticed the increase; sales of both titles remained steady.
So steady, in fact, that Rupert Murdoch decided to call hostilities in the battle of the broadsheets, a battle he triggered in …
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Publication information: Article title: READERS of Britain's Leading Daily Broadsheet Newspapers Are Having to Dig a Little Deeper into Their Pockets. Contributors: Not available. Newspaper title: Sunday Business (London, England). Publication date: October 6, 2002. Page number: Not available. © Not available. COPYRIGHT 2002 Gale Group.
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