Hospitality: A Liberal Introduction

By Morrison, Alison; O'Mahony, G. Barry | Journal of Hospitality and Tourism Management, June 2002 | Go to article overview

Hospitality: A Liberal Introduction


Morrison, Alison, O'Mahony, G. Barry, Journal of Hospitality and Tourism Management


Hospitality management higher education's historic origins have resulted in a strong vocational ethos permeating curricula. Knowledge about hospitality has been drawn from the industry and the world of work rather than from the many disciplines or other fields of enquiry, which help explain hospitality. However, it would appear that a point has been reached where there is a will for hospitality management education to break out from its vocational and action orientation and begin to explore new territories that would embrace a more liberal and reflective orientation. The impetus may reflect maturity within the field of knowledge, and/or a generational change in the professional and academic profiles of the personalities who dominate.

Thus, this paper explores hospitality management education, the movement towards the inclusion of a more liberal and reflective orientation, and provides an example of how a more liberal base was introduced into the curricula at two universities located in Australia and Scotland respectively.

**********

The aim of this paper is to critically analyse literature associated with hospitality management and liberal education, and to consider implications for curriculum. Spanning two decades, the literature reveals some major tensions, contradictions and debates confronting contemporary hospitality management educationalists. Specifically it has been found that hospitality management education is a field of academic study that continues to struggle for definition. Acceptance of an appropriate conceptual framework remains elusive, and there is little agreement on what constitutes the core body of knowledge. Furthermore, there appears to be a significant and growing movement in support of the incorporation of a more liberal and reflective orientation in the hospitality management curriculum. The findings of this meta-analysis are employed to provide the educational architecture supporting the design and development of an introductory class to hospitality as a specialist higher education field of study.

Two higher education institutes identified the need for such a class independently, and geographically half a world apart. In 2000 an extensive curriculum review was carried out of the Bachelor of Business in Hospitality Management at the School of Hospitality, Tourism and Marketing at Victoria University in Melbourne. One of the key findings was that a subject that introduced undergraduate students to the concept of hospitality, the industry sector, and management constructs and practices was vital for the curriculum. At the same time, a major curriculum review of the Bachelor of Arts in Hotel and Hospitality Management at the Scottish Hotel School at the University of Strathclyde arrived at the same conclusion. Consequently, both universities developed an introductory class to hospitality, designed to develop an early sense of scope, context, meaning and self-understanding relative to the students' chosen specialisation, and the management issues and challenges therein. A common and collaborative approach to class design and development was adopted by the two universities, which deliberately integrated a liberal and reflective way of thinking and learning about hospitality, the industry and management practices. An overview of the class that has been piloted in Australia and Scotland respectively is provided; extracts from students work are used to demonstrate some of the results achieved; and conclusions are drawn relative to the implications for hospitality management education.

Hospitality Management Education

According to Nailon (1982) the development of hospitality management education has been evolutionary. Moreover, he advises that the curriculum in hospitality education originated from a vocational base and maintains that the traditional approach to hospitality education was based on an amalgam of craft, ritual and inherited practices. …

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this article

This article has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this article

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited article

Hospitality: A Liberal Introduction
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.