Consumer Website Key to Knowledge
THE MOST meaningful and comprehensive analysis of market research and consumer insights relating to the meat industry are available for the first time from a single, easily accessible website - www. redmeatindustryforum. org. uk.
The new consumer section of the Red Meat Industry Forum (RMIF) website will give every part of the meat supply chain - farmers, processors, retailers and caterers - a one-stop-shop access to the most accurate, up-to-date information on the red meat market, consumer preferences and buying habits.
RMIF Consumer Working Group member and Meat and Livestock Commission marketing director, Richard Lowe, said: "The individual farmer or processor can now know as much or more about their end customer as a butcher, restaurateur or supermarket buyer.
"We're now able to share our wealth of consumer research information with all red meat industry stakeholders through the RMIF website. It will, I'm sure, establish itself as a bookmark site for the meat industry and its launch is a major step in fulfilling one of the key criteria of the Forum to improve the industry's ability to meet consumer needs. …