Poultry Industry

By Altaf, D. Zafar | Economic Review, August 2002 | Go to article overview

Poultry Industry


Altaf, D. Zafar, Economic Review


The first steps have been taken through a knowledge expansion scheme. The next stage is to improve the local production of feed and to locate it as near to the primary production systems as possible. Since the primary producers are spread out and the cost of feed has to be minimized, feed production needs to be responsive to the requirements of the clients. Other provinces need to emulate the vigour of the Punjab institutes in delivering not only for the consumer and the producers but also for the secondary producers. It has been able to balance and create a win-win situation.

During the 1960's Pakistan had run-away inflation as a result of extensive industrial production. This is normally what happens when accelerated industrial investment takes place. Due to urbanization and increase in formal labour force the demand for meat and meat products had increased manifold while wages and salary were kept at the minimum. Less supply of red meat was leading to inflationary tendencies in consumer prices.

This rise in prices was affecting the already declining living standards. This was resulting and in fact led to disastrous consequences for the country. The Ayub era was an era of despotic governance - Amir Mohammad Khan and Monem Khan were the strong arms of the federal governance system.

That it lacked resilience was realized when separative tendencies came to the fore. Two interventions in the livestock sector at that time tried to resolve the issues. One was the introduction of fast breeding teddy goats and the other was the era of poultry. Poultry was introduced by the PIA and once it was established the growth of the industry leap frogged into prominence. Subsequently it was the Punjab Poultry Research Institute that came to the rescue of the economy and the meat industry. The indications are clear from what is stated.

Mutton Poultry Eggs in fiscal year 1996-97 -- 602000 tonnes 387000 tonnes 6015 year 1997-98 -- 617000 tonnes 284000 tonnes 5737 1998-99 633000 tonnes 310000 tonnes 8261 1999-00 649000 tonnes 322000 tonnes 8463 1999-200 -- 666000 tonnes 333000 tonnes 8677.

Source Pakistan economic survey. 2000-01. If we were to go back to the earlier years and consider the price structures and the quantities, the impact of the poultry industry would be easier to comprehend. Chicken is at the moment supplying roughly 50% of the mutton demand. It has effectively curtailed the prices of red meat. In the poultry Industry there are minor modifications in the price structure, dependent on whether the farmer is going in for layers or for broilers. The main impact again is in Punjab. The advantage of Poultry is that it has wide ranging impact for the rural areas.

Thus grandparent flock is reared only in Hilly areas. The spread of the industry is such that it provides employment in depressed rural areas. The details of rural desi poultry are not available but its preference for the consumer an e summed up by the fact that it is roughly twice the price of the broilers that are available in the open market.

This is as it should be for those that are willing to pay for lean rural chickens. The feed meat ratio is important in the industry as it means that the better the ratio the cheaper the product for the consumer. Pakistan and specifically Punjab has improved its production efficiency. The Institute at Rawalpindi has now established a Masters programme at the Arid University and that means that the Punjab farmer will be able to take on new challenges and be in the forefront of technological systems. …

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