Marketing & PR: Communication Tops the Agenda for Evaluation
Internal communication tops the agenda for many companies but few bother to evaluate its effectiveness, according to a Stourbridge conference and video production company.
Against this backdrop of a static economy and a growing groundswell of industrial unrest, Nick Terry at Top Banana believes that effective internal communications are vital.
He points to a survey undertaken by the IVCA (Internal Visual Communication Association) which found that 89 per cent of companies believe that improving internal communications is a major need.
However, according to an investigation carried out by Top Banana, most companies are wasting the money they spend on …
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Marketing & PR: Communication Tops the Agenda for Evaluation. Contributors: Not available. Newspaper title: The Birmingham Post (England). Publication date: January 13, 2003. Page number: 27. © 2009 Birmingham Post & Mail Ltd. COPYRIGHT 2003 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.