Business Law Marketing
ALTHOUGH OUR ECONOMY MAY HAVE SOFTENED, those entering careers in law and business are finding a healthy number of opportunities. Many of these careers are considered recession-proof. If you look solely at accounting, demand hasn't been greater. Stats from the American Institute of Certified Public Accountants show a steady slide in accounting majors, but the Bureau of Labor Statistics anticipates a 20 percent increase in jobs through 2008.
On-campus recruitment shows no signs of slowing down at many law and business schools. "We've been bracing for adjustments from recruiters but there haven't been any yet," says Roger Stegman, dean of student affairs at Roger Williams University in Bristol, Rhode Island. In fact, corporate recruitment efforts at the school have doubled in the past three years and applications to the Gabelli School of Business have increased 55 percent.
IT TAKES SCHOOLIN'
AJD (juris doctor or law degree) or MBA (master's in business administration) requires two or three years of professional school beyond the four years of undergrad study. Although you can major in anything as an undergraduate, many future lawyers study English or philosophy, and many pre-MBA students take business, math, and marketing courses.
Keep in mind that an advanced degree can set you back more than $200,000 in tuition and lost income from not working those years you're in school. However, your future income can pay off big. Many new B-school (short for business school) grads have seen their starting salaries rocket by 80 percent beyond their pre-MBA wages.
Career experts all agree: The most important thing you can bring to business and law are good communication skills. "You need to be detail-oriented, and have good research and analytical skills," says Susan Giundi, director of career services at the University of Michigan Law School in Ann Arbor.
Depending on their area of expertise, liberal arts grads do well in business. English majors tend to be good at presentations and writing persuasively, and may go into marketing and advertising. Math majors are recruited for banking, and history majors make excellent researchers. Even philosophy majors, who are taught to work through arguments, have been finding jobs with corporations.
With just a two-year associate's degree, you can work as a computer network administrator, office administrator, paralegal, court stenographer, or a legal assistant.
WHERE THE JOBS ARE
One of the biggest demands comes from consulting firms, which top the list of employers seeking new college graduates, according to the National Association of Colleges and Employers (NACE). "Many organizations are now outsourcing projects instead of doing them inhouse," says Camille Luckenbaugh, spokesperson for NACE. "That's a reflection of how the work world has, changed."
Another hot business field is hospitality management. "Our seniors are getting five to ten job offers each," says Sarah Parks, director of the School of Hotel and Restaurant Management at Pennsylvania State University in University Park.
LOCATION: Missoula, MT
JOB: President and CEO of 2 X Inc.
EDUCATION: No specific education requirements. Business, marketing, and legal training may be helpful. McNulty-King graduated from the University of Montana with a bachelor's degree in zoology. More importantly, she played professional basketball and learned firsthand about players' needs and the duties of a good sports agent.
SALARY: Sports agents generally work on a commission basis. The commission varies from one to five percent of salaries. For endorsements, the commission may be as high as 33 percent.
ON THE JOB: A sports agent is like an athlete's business partner. For the athletes she represents, McNulty-King negotiates contracts (including salaries) and deals for product endorsements. When she's not in her office phoning her athletes, she's traveling to scout new athletes, watch the players she already represents, and maintain in-person relationships with both college and professional coaches.
REWARDS: As a former player, McNulty-lying enjoys helping clients like the WNBA's Betty Lennox. "I can remember what I needed as a player and supply that to my players," she says. "I also think it is very important to just be there for the players and provide friendship and support."
CHALLENGES: Salaries and endorsement contracts for women athletes still lag behind those of their male counterparts. "I only represent female athletes. Women's contracts, at present, are substantially less and therefore most women will take a back seat with agents representing both men and women," says McNulty-King.
MORE INFO: North American Society for Sports Management, www.nassm.com
LOCATION: Washington, DC
JOB: Paralegal for Goldstein and Associates, RC.
EDUCATION: A bachelor's degree is usually required. Some employers prefer their paralegals to have an associate's degree, bachelor's degree, or certification in the field. Kietlinski received his bachelor's degree in history from the University of Chicago.
SALARY: The median annual salary for paralegals is $32,760.
ON THE JOB: Kietlinski's day-to-day activities vary, depending on the needs of the firm. He performs administrative tasks such as photocopying, booking lunch reservations, and billing clients. In addition, he meets with opposing counsel, prepares substantive memos, and provides valuable research.
REWARDS: Being a paralegal offers great experience for those interested in a legal career. "At my firm, after three or four months, paralegals do the same work as most first-year associates," says Kietlinski.
CHALLENGE: "Lots of responsibility coupled with high expectations. Your boss may sometimes forget that you do not have the same amount of legal training as a lawyer."
MORE INFO: National Federation of Paralegal Associations, www.paralegals.org
LOCATION: Orlando, FL
JOB: Manages the college intern recruitment program for Walt Disney World
EDUCATION: A bachelor's degree is usually expected for managerial level positions. A major in a business-related field, especially human resources, is helpful. Breen has a BA in international affairs from the University of Colorado in Boulder.
SALARY: The median salary is $49,010.
ON THE JOB: Breen oversees the marketing, promotion, and recruitment efforts made by Walt Disney World on more than 400 college campuses nationwide to attract student and graduate interns.
STARTING OUT: Breen liked the human resources field when she graduated college because of the numerous opportunities it offered. "I found it amazing that I could work in a career in which I traveled around the country and possibly the world offering life-changing experiences to students," she says.
REWARDS: "The opportunity to see students grow, both personally and professionally, from employment at Disney. I actively recruited on campuses before becoming a manager, and sometimes you can get close to the students personally."
CHALLENGES: "Job markets change, and the recruitment process always has to be revamped to keep up. Today students are technologically savvy--they're used to Internet sites and interactive media. They don't respond so well to conventional methods of recruitment, like posters or fliers."
MORE INFO: Society of Human Resource Management, www.shrm.org
LOCATION: Indianapolis, IN
JOB: Certified public accountant (CPA) for Eli Lilly & Company. Youngest member of the Indiana CPA Society Board of Directors.
EDUCATION: Locker has a bachelor of science in accounting from Butler University in Indianapolis. In Indiana, accountants must have at least three years of work experience before earning the CPA designation.
SALARY: Accountants earn approximately $38,618 per year. Senior accountants may earn six figures.
ON THE JOB: "At Eli Lilly, our positions are rotated every few years," she says. Although some people may perceive accounting careers as a dry exercise in bean-counting, the opposite is true. "In my current assignment, I actually do little number crunching," Locker says. "I'm part of a new, worldwide computer system integration and I'm involved in organizational management, working with the technical staff. There's a lot of analysis and projecting." Many CEOs and successful business people have accounting backgrounds. And Locker certainly doesn't fit the stereotype of the stuffy accountant. She's an avid salsa dancer who says she often feels like Clark Kent: "When I dance, my hair comes down, glasses get tossed, and the corporate suit comes off. If keeps me sane."
REWARDS: "It's rewarding when company expectations are met and when I've successfully explained complicated concepts to people. It's great when you're helping people and your work is valued."
CHALLENGES: "Trying to find common ground among may different types of people can be a challenge."
MORE INFO: The American Institute for Certified Public Accountants, www.aipca.org
LOCATION: Washington, DC
JOB: Lawyer (rank: Major) with Judge Advocate General (JAG), which provides full-service legal advice for the U.S. Air Force.
EDUCATION: After receiving a bachelor's degree in criminal justice and political science from the State University of New York at Brockport, Maj. Plummer went on to get a juris doctorate from Capital University in Columbus, Ohio, and a master's in taxation law from Syracuse University. Lawyer's typically complete three years of law school before taking the bar exam. To become an attorney with the Air Force, Maj. Plummer completed five weeks of commissioned officer training and the nine-week Judge Advocate Staff Officer Course to learn specifies of military law.
SALARY: The median annual salary for lawyers is $89,044. Air Fore lawyers may earn less but the military provides many benefits.
ON THE JOB: "JAG provides legal advice to Air Force members-if they need help with tenant issues, adoption, bankruptcy, tax returns, wills, etc. I also work on military courtroom cases involving robbery, assault, bad checks. If the crime happened on an Air Force base, it's military jurisdiction.
"When I was based in Tampa, I worked on legal issues regarding wetland preservation, such as making sure aircraft operations don't impact endangered species on the base. In Korea, I worked with Korean judges and prosecutors on a case where an airman was accused of disorderly conduct."
STARTING OUT: Plummer worked for one year as a tax attorney in Syracuse, but then decided "I wanted to be part of something bigger."
REWARDS: "I have the opportunity to serve my country and work on a variety of cases. I have traveled and worked in many different locations."
CHALLENGES: Lawyers like Maj. Plummer use analytical and communication skills to develop persuasive arguments for their clients. They interpret laws, rules, and regulations. "Although travel is exciting [for a military lawyer], relocating a lot can be hard," Plummer says. "It's not for everyone."
MORE INFO: The American Bar Association, www.abanet.org; and the U.S. Air Force, www.airfore.com
LOCATION: Philadelphia, PA
JOB: National sales manager, Ritz-Canton Hotel
EDUCATION: Many hospitality/hotel managers have degrees in hospitality management or business administration. College internships and work experience are also important in landing a job in the hotel industry. Dieter has a bachelor's degree in hotel management from Pennsylvania State University.
SALARY: The median annual salary for sales managers is $63,620.
ON THE JOB: Dieter is responsible for group sales -- booking large blocks of rooms for conventions and special events. She works with a team to negotiate deals with clients who include celebrities, dignitaries, or CEOs. Aiming for an "assertive but amiable" attitude, Dieter meets with prospective clients at her office or theirs.
The Ritz-Carlton's five-star amenities and services may speak for themselves, but when meeting clients outside of the hotel, "It's completely up to me to tell a story--set up the scene and convince clients why the Ritz-Carlton is the best place for them to take their business."
REWARDS: Dieter travels frequently to cities across the country, from D.C. to L.A. Clinching a deal is "exhilarating--I just booked 800 rooms."
CHALLENGES: "A lot of our clients are very knowledgeable about what they can ask for," she says. Not only are good negotiating skills key, but "you've got to know where the line is between good business and bad business." Dieter works 10-hour days and her schedule must remain flexible: "If a client wants to meet on a Saturday, I can't say no."
MORE INFO: The Association of Professional Hospitality Managers, www.aphm.org
LOCATION: Detroit, MI
JOB: Associate Media Director, General Motors--Planworks
EDUCATION: Typical curriculum paths include business, economics, telecommunications, advertising, or journalism. Schneider graduated from Ohio State University with a bachelor of arts in English and a minor in marketing. Ultimately, ad plans must be sold to the client, so well-polished communication skills, both verbal and written, are necessary. Teamwork and creativity are essential to the success of any project, and numbers/data analysis is important.
SALARY: The median hourly earnings of advertising managers is $26.11. In 1998, nonsupervisory workers in advertising averaged $647 a week.
ON THE JOB: Schneider develops media plans for cars like the Chevy Cavalier. To attract young, female buyers, Schneider helped launch the "Be Smart, Look Smart" campaign, which featured booklets on style inserted in magazines such as Vogue and Glamour. She arranged a partnership with Macy's department store so that the store's fashions could be used in the booklets and so that a $50 Macy's gift certificate could be offered to potential customers if they visited a dealer to "try a Cavalier on for size."
STARTING OUT: Schneider was exposed to advertising through her family: Her father worked in the marketing finance area for Chrysler, then became chief financial officer of BBDO/Detroit (the agency that services Dodge). In college, Schneider joined the Ad Club and interned at an agency in Columbus, Ohio. On her first day at her first job (Young & Rubicam in Detroit), she and another recent graduate were given the choice between an account position and one in media planning. "I took the media job," she says. "I knew I liked it from the exposure during my internship. We still keep in touch. I'm still in media, she's still in accounts, and we giggle about how random the choice was, and how right it turned out to be."
REWARDS: "Producing award-winning work that generates success on behalf of your clients is rewarding," she says. Schneider also says media planning folks are a fun group: "There are so many opportunities to meet people, network, and have fun: lunches, parties, dinners, special events."
CHALLENGES: "Keeping fresh." The media landscape, not to mention today's business climate is ever-changing. Meeting deadlines can also be challenging.
MORE INFO: American Association of Advertising Agencies, www.aaaa.org; AdAge.com, AdWeek.com
LOCATION: Anaheim, CA
JOB: Operations Manager, Contiki USA
EDUCATION: Camps has a bachelor's degree in history and a master's in American history from San Diego State University. "[Contiki] likes to hire people with bachelor's degrees," she says. "However, it is also important that people have experience working with the public and are friendly and outgoing." Travel experience is also an asset, as well as patience and a mind for details. Some colleges offer majors in travel and tourism. The American Society of Travel Agents (ASTA) has a correspondence course that provides a basic understanding of the industry.
SALARY: Tour managers can earn around $14,000 per year plus gratuities due to the seasonal nature of the work. Those with office positions can earn $25,000 to $40,000 a year.
ON THE JOB: "As an operations manager, I train and work with tour managers. Tour managers travel from one destination to another and give passengers city tours and practical information. They are responsible for all the on-the-road organization, such as accounting, organizing group activities, and booking all excursions. Tours usually arrive at their destinations by 5 p.m., and the tour manger takes them to dinner and organizes night activities. Some days start at 7 and end at midnight.
"Part of my job is making sure all of our suppliers -- restaurants and excursion operators -- have our tour dates, menus, and prices. I begin hiring tour managers around January and set up training. During the summer, I schedule our tour managers, do payroll, liaison with suppliers, operate the tours, and handle any problems that arise.
"Communication skills are essential. We meet the needs of a lot of people of different nationalities from different walks of life. Multi-tasking is key to being a tour manager so you need strong organizational skills."
STARTING OUT: "I actually backpacked through Europe with a friend and came back and saw an ad saying 'travel with 18- to 35-year-olds.' I started out as a tour manager."
REWARDS: "As a tour manager, I got to take people around the U.S. and Canada and know that they had a great time. I got to travel all over North America, which was amazing."
CHALLENGES: "Being flexible when something goes wrong is sometimes a challenge. Tours can experience weather delays, hotel changes, medical emergencies, but we always have a contingency plan. Being a tour manager is not just a summer job. We do pretty intensive training [during the year], and work from April to October."
MORE INFO: National Tourism Association, www.ntaonline.com; ASTA, www.astanet.com
LOCATION: El Monte, CA
JOB: Market training manager for Taco Bell
EDUCATION: Landaverry has an associate degree in business from Los Angeles Trade Technical College and a bachelor's degree in business administration from California State, Los Angeles.
SALARY: According to the Web site for Yum! Brands, parent company of Taco Bell, general managers earn $35,000 to $40,000 plus bonuses.
ON THE JOB: Besides working as the general manager of a Taco Bell store, Landaverry serves as a market training manager, grooming new managers. Throughout the day, Landaverry coaches the trainees, delegates tasks, and offers advice on how to motivate the crew and smoothly run the business.
When he's not training would-be managers, Landaverry sees that customers are served and satisfied, makes sure food is prepared correctly, oversees equipment maintenance, takes inventory of supplies, and tracks cash flow. He also often works side by side with team members--cooking on the grill and sometimes even grabbing the broom to clean up a spill.
STARTING OUT: Landaverry started as a crew member--working the register and making food--while attending community college. With the help of the tuition reimbursement plan Taco Bell offers, he continued his studies at Cal State. Meanwhile, he was steadily promoted through the management ranks.
REWARDS: "I'm proud that [employee] turnover has dropped significantly. It shows the company cares. They offer lots of incentives like great benefits and tuition reimbursement to motivate people to stay."
MORE INFO: Taco Bell, www.tacobell.com
American Marketing Association www.marketingpower.com
American Business Women's Association www.abwaliq.org
Distributive Education Club of America www.deca.org
Future Business Leaders of America www.fbla-pbl.org
MBA Jungle www.mbajungle.com
National Association of Legal Assistants www.nala.org
JD Jungle www.jdjungle.com
National Paralegal Association www.nationalparalegal.org
Sports Management and Marketing
Sports Business News www.sportsbusinessnews.com
LEARN & EARN Here are median annual earnings of various business and law occupations as reported by BLS. Associate's Degree Hotel Front-Desk Clerk $15,160 Secretary $23,560 Court Stenographer $25,430 Paralegal $32,760 Bachelor's Degree Hotel Sales/Marketing $34,910 Business Consultant $49,470 Chief Executive Officer $55,890 Professional Degree Federal Judge $136,700…
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Article title: Business Law Marketing. Contributors: Not available. Magazine title: Careers & Colleges. Volume: 23. Issue: 3 Publication date: January-February 2003. Page number: 18+. © 2009 360 Youth LLC, DBA Alloy Education. COPYRIGHT 2003 Gale Group.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.