Share and Share Alike. (News)(Special Section: Presentation Systems)

By Tierney, Margaret | District Administration, January 2003 | Go to article overview
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Share and Share Alike. (News)(Special Section: Presentation Systems)


Tierney, Margaret, District Administration


A study conducted on multimedia projectors is putting a sharper focus on how the teaching tools are being used in classrooms.

The marketing study, conducted by a manufacturer of projectors, found that many school districts are using the technology, but some question if the machines are being used to their full potential.

Media specialists from 500 schools were questioned at the K-12 level, and the study found that 338, or 67 percent, had a least one projector at their school.

The ideal situation for schools would be having a projector in each classroom, so that teachers don't have to share, says Stephen Shenkan, of Shenkan & Assoc., a marketing research firm in Yardlee, Penn.

"It's like trying to share a car. You get it back, and someone has moved the seats, someone has moved the mirrors, somebody's put a ding in it," he adds.

Multimedia projectors allow instructors to project a computer screen, worksheets, slides, Web pages and even movies, onto the classroom wall.

Advances in the projector field have made them more attractive to school districts, says William Coggshall, president of Pacific Media Associates, a Menlo Park, Calif.-based market research firm.

"They're cheaper and brighter. Right now, you could buy a decent projector at about $2,000.

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Share and Share Alike. (News)(Special Section: Presentation Systems)
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