Trib Gains Circulation by Combining Editions

By DaParma, Ron | Tribune-Review/Pittsburgh Tribune-Review, November 6, 2007 | Go to article overview

Trib Gains Circulation by Combining Editions


DaParma, Ron, Tribune-Review/Pittsburgh Tribune-Review


Tribune-Review circulation is outpacing both national and local trends.

The newspaper reported solid gains, while circulation fell in aggregate at major U.S. daily newspapers -- and at the Pittsburgh Post-Gazette, according to an Audit Bureau of Circulations FAS-FAX report Monday.

Figures from the Audit Bureau show the Tribune-Review posted a 48 percent gain, or 48,590 copies, to 149,068 in the average daily circulation vs. last year in the six-month period ending in September.

During the same period, average Saturday circulation surged 42 percent, or 47,819 copies, to 161,037; and Sunday circulation jumped 19 percent, or 30,809 copies, to 188,810.

"The increase in circulation is a result of the combination of all editions of the Tribune Review," said Ralph Martin, CEO of Tribune-Review Publishing Co.

The six newspaper editions included in the total are the Pittsburgh Tribune-Review, The Tribune-Review, The Valley News Dispatch, Valley Independent, the Leader Times and the Daily Courier. In the past, those editions reported circulation individually.

"The new circulation numbers represent our Trib Total Media philosophy of having the entire market covered under one umbrella. We've simply corrected our reporting to show advertisers our true reach in the market," Martin said.

In comparison, the Post-Gazette's average daily circulation totaled 202,812, a drop of 9,263 copies, or 4 percent; its Saturday circulation totaled 192,068, a decline of 5,821 copies, or 3 percent; and its average Sunday circulation totaled 332,617, a decline of 22,349 copies, or 6 percent, according to Audit Bureau figures.

According to an analysis of the 538 daily U.S. newspapers that reported average weekday paid circulation to the Audit Bureau, Monday-through-Friday circulation fell 2.6 percent in the six-month period. …

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