Business Monthly: Commentators Talk of a Bright Future for the Digital Revolution
"Beyond the backlash" isn't the first attempt to resuscitate the digital economy. As soon as it began to show signs of weakness, in the spring of 2000, many brave (and self-interested) people have tried to revive investors' confidence, boost demand for internet services and deny the death of e-commerce. Three of the best:
The Amazon campaign. In mid-June 2000, with the slide just beginning, Amazon.com's Jeff Bezos goes on a one-man PR offensive. He tells The Guardian: "I'm very confident about the future of e- commerce and especially Amazon. E-commerce is going to be a much bigger deal than people expected, even at the peak of the optimism in 1999." Two weeks later, he announces: "There is now an irrational under-exuberance for the potential of the internet." But it would get much, much worse.
Back the Net day. By April 2001, it is clear that no individual - not even Jeff Bezos - can reverse the decline. …