Tobacco Industry's Marketing Methods Exposed on Website

By Paul Kelbie Scotland Correspondent | The Independent (London, England), December 18, 2003 | Go to article overview
Save to active project

Tobacco Industry's Marketing Methods Exposed on Website


Paul Kelbie Scotland Correspondent, The Independent (London, England)


THE CYNICAL and exploitative methods used by tobacco companies to market cigarettes and snare a new generation of addicts were laid bare for the first time yesterday with the publication of thousands of previously confidential documents on the internet.

More than 14,000 pages of evidence examining the inner workings of the tobacco industry were made public by Cancer Research UK's Centre for Tobacco Control Research at the University of Strathclyde in Glasgow, which receives funding from NHS Health Scotland.

Yesterday's launch of www.tobaccopapers.com provides documents which relate to advertising campaigns intended to increase consumption among the young and undermine health policies. The documents also reveal how many tobacco companies in need of new consumers are intent to "grab them young".

A briefing paper by the CDP advertising agency in London for Benson & Hedges says: "We want more 18 to 34-year-old blokes smoking B&H than ever before. We want to see these dudes ripping up packets of Marlboro and Camel and treating them with disdain that second- rate, American filth deserves. For Christ's sake, what the hell are people doing smoking brands for "cowhands" and not [for] the youth of the trendiest, coolest, most happening country in the world."

The briefing paper then goes on to say that it is, "in many ways ... really a charity brief. Trying to help people recognise the error of their ways, thinking they are being cool smoking what `Roy bloody Rogers' smoked and opening their eyes to the unchallengeable truth that the coolest smoke in the world is a B&H". It goes on: "We want to see Great, British B&H in the Ben Sherman shirt pockets of Brit-popped, dance-crazed, tequila- drinking, Nike-kicking, Fast Show-watching, Loaded-reading, babe-pulling, young gentlemen."

Another document labels users of Hamlet cigars as boring, fat, middle- aged men who watch re-runs of The Sweeney.

In a clear attack on government policy, the documents reveal that one brainstorming session generated the idea of attacking Tessa Jowell and "positioning her as the minister of bans". Another communication suggests a brand of rolling tobacco should be made so popular that criminal "bootleggers" will want to sell it, thereby demonstrating that the industry is happy to benefit from, if not actively encourage, the black market.

The rest of this article is only available to active members of Questia

Sign up now for a free, 1-day trial and receive full access to:

  • Questia's entire collection
  • Automatic bibliography creation
  • More helpful research tools like notes, citations, and highlights
  • Ad-free environment

Already a member? Log in now.

Notes for this article

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this article

Cited article

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited article

Tobacco Industry's Marketing Methods Exposed on Website
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this article

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?