US Public Library of Science Launches Rival to `the Lancet'
Shah, Saeed, The Independent (London, England)
A MAJOR new "open access" journal for medicine is launched today, putting it in direct competition with the established publications in this lucrative area including Reed Elsevier's The Lancet.
The Public Library of Science (PLoS), a US-based not-for-profit organisation, is behind PLoS Medicine, which it said was "the most significant international general medicine journal to emerge in over 70 years". It is the second journal launched by PLoS, which established a biology publication last year.
"Open access" publishers promise a revolution in scientific and medical publishing, although so far it has a tiny proportion of the market. Unlike traditional science and medical publishing, where libraries subscribe to journals, the new model - backed by a British parliamentary committee this summer - allows readers free access to the contents of journals. Revenues come from the article's author, who pays for its publication.
PLoS Medicine is likely to be of interest beyond the world of academic publishing and medical research. …