Cashing in on the Consciousness
Riley, Jack, The Independent (London, England)
Micro-blogging site Twitter is the latest online success story, despite the fact that it may leave many scratching their heads. Encouraging users to address, in no more than 140 characters, a single question ("What are you doing?") with an ever-changing answer, it purports to provide a fast and efficient messaging service between mutual friends, as well as offering a window into the zeitgeist for anyone keen to peep into the lives of 14 million US users and many millions more around the world.
Users have their own page which they update with tweets, and can also follow the tweets of others as well as publicly or privately message those whose updates they receive. Recent media coverage has been overwhelming, with Sarah Brown just the latest celebrity adopter driving interest in a site which has been credited with electing President Obama as well as fomenting revolution in Moldova.
But is Twitter set to be a global success of Facebook proportions, or destined to pale into insignificance like Friends Reunited? Having allegedly turned down an offer of $0. …