POSTGRADUATE LIVES: 'I Want to See How Terrorists Use PR' ; Colonel Angus Taverner, Student at the London College of Communication
Davies, Interview Caitlin, The Independent (London, England)
I was an officer in the Regular Army for 14 years, and one of the things I became interested in during my military career was international terrorism. For my Masters dissertation, I wanted to analyse terrorism in the context of PR theory and see whether modern- day terrorists use PR.
I've had rather a curious life, I suppose. After leaving the Regular Army in 1993 (and then joining the Territorial Army), I worked for the medical relief charity Merlin, where I first became involved in PR. In 1995, I was asked to go to Bosnia, and once there, the chap looking after media operations left and I was asked if I'd replace him. I was already interested in how people perceive an organisation and how organisations relate to people, which is at the heart of PR.
In 2000, the Army asked if I would develop the doctrine for working with the media. This was in the wake of Kosovo, where there were 3,500 journalists milling around. I then helped to establish the Army's new Defence Media Operations Centre. As I'd become so involved with PR by then, I felt it would be helpful to further my studies.
For my dissertation, I decided to focus on al-Qa'ida. First I took the public statements made by the al-Qa'ida leadership, mainly Osama bin Laden, and did a discourse analysis. I looked at both written and …
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Publication information: Article title: POSTGRADUATE LIVES: 'I Want to See How Terrorists Use PR' ; Colonel Angus Taverner, Student at the London College of Communication. Contributors: Davies, Interview Caitlin - Author. Newspaper title: The Independent (London, England). Publication date: April 2, 2006. Page number: 7. © 2009 The Independent - London. Provided by ProQuest LLC. All Rights Reserved.
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